Marketing Campaign Plan White Paper Mind Map

Marketing Campaign Plan
White Paper Launch
Goals
Timeline
Marketing Personas
Resources
Activities
500 new leads by November 1
Blog posts (combined)
15K views by Nov. 1
3 min average time spent on page
1st August
15th October
Pauline Mathews
Chris Mason
Overall Budget (excluding in-house staff)
3K
HR
Debbie F
Donna
Tom B
Responsibilities
Social Media
Visual Content
Estimated Efforts
70 hours total
Materials
Other
Stockphotos
$50
Stockmusic
Voice-overs
Infographics
$50
$250
$300
SME
$650
Social Media Ads
$500
Google Ads
$500
Influencer Sponsoring
$700
Landing Page
Blog
SM Promotions
Google Ad Campaign
Newsletter
Sponsoring Productivity Blog
Exclusive Launch Webinar
Co-Marketing with SME
Press Release
Facebook Ads
Facebook Campaign
Tweets
Announcing the white paper blog post
Content excerpt post #1
Content excerpt post #2
Content excerpt post #3
Content excerpt post #4
35