Social Media Campaign Mind Map

Social Media Campaign Mind Map
Content Strategy
Define Activities
Prioritize Objectives
Share blog content?
Curate content?
What kind of content?
Choose ideal platform
Create profile and brand visuals
Establish Governance
Identify & understand target
market interest and behaviors
Automate Posting
Identify, purchase ideal tools
for automated posting
Establish content calendar and content
review process, automate posting/sharing
Must have a process in place for reviewing
activities, measuring progress, identifying issues, etc.
Formal strategy in place?
Currently using YOAST on WordPress,
focusing on keywords
Link-building strategy?
Outreach, tap into a network
or creaet more pages
Feature: New landing page, with revised copy
Audit existing content, identify patterns to replicate
Repurpose old blog posts as social media visuals
(infographics, posts, cover photos)
Consider the value of creating and sharing videos
Feasible? Research required
Paid online ads
Retargeting Ads
Solely organic growth?
Facebook and Instagram
are most visible platforms for
paid advertising