Persona Empathy Map

The persona empathy map is most helpful at the start of the design process. When empathy maps are done correctly, they create a "UX domino effect" that affects the entire project. Empathy maps influence product requirements, product strategy, wireframes, mockups, prototypes, etc. However, empathy maps work best when created from real data, so they should be made after conducting user research, such as user interviews. However, empathy maps can still be created using your existing knowledge and stakeholder feedback. A typical persona empathy map is divided into four quadrants, each containing notes on various aspects of the user's internal experience.