Persona Empathy Map

Nandini Chauhan
27, Business Analyst,
Bangalore
''This
pandemic has
broken the
bonds
between
people.''
Keeps
tracking
government
regulations
I feel sad
and lonely
Keeps double
guessing
everything she
buys from
outside
'' Are we
back to the
medieval
times?''
''what do
even wear
during Zoom
meetings?''
Floating Topic
Floating Topic
Floating Topic
Thinks people
can only be
careful & get
used to this. Life
can't stop
When I see the
delivery person
leave a package
without a word,
it makes me
more anxious
Takes
precautions,
sanitises
everything.
Compares e-
commerce
websites for
best deals
Floating Topic
FEELS
DOES
SAYS
THINKS
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