Social Media Pros and Cons List Template

Social Media Pros & Cons
Be careful beacuse....
More pros
Try it becouse...
Speed of interaction
Create conversations
Build a brand
Cheaper than other marketing
channels
Test ideas & get responses
Global & Cross-cultural
Limited regulation
Measurable impact
Cross-generational
Everything is going online.
Unstoppable.
More accessible.
Find anything
Speed of interaction! Hard to
keep up in real time
privacy & personal security
OMT (One More Thing)
Tough to be condid
Putting a face on organization can be
daunting -- one person becomes
accountable
Talking about to rude/critical
comments
How to respond to rude/critical
comments
robmyhouse.com
Seniot buy-in/anxiety
Fear of losing control
Dealing with negative
comments about your
brand/organization
repond or not?
respond respectfully
invite critic into private conversation
show pride in customer service
try to rectify situation
make prople accountable for their comments
by asking them to register before
commenting
Variety of perspectives
Comfortable social context for
people who aren't coomfortable face-to-face
Combat loneliness and isolation
Scaleable -- use as much as
you want or as little as you
want
Community-building
Breaks down barriers -- see
anything without leaving you
hosue
Instant stimulation
Research value
Advocacy of all sorts
Make relationships more efficient
Different kinds of media
(Picturess, video etc)
Instant alerts
Social stlking: respond to
your customers/clients
Customer loyalth
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