Ikea PESTLE Analysis
IKEA PESTLE Analysis investigates the various external factors that impact its business, such as political, economic, social, and technological (PEST) factors, as well as legal and environmental factors. The PESTLE Analysis identifies the various extrinsic scenarios that impact the brand's business. PESTLE analysis is an important framework for companies like IKEA because it helps them understand market dynamics and continuously improve their business. IKEA is present in over 40 countries. Each country's political decisions and policies are critical to the company. If the government is business-friendly, it will be easy for IKEA to begin operations with few complications.
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