The Nike PESTLE analysis template depicts various factors influencing the sports brand. Consider the taxation and manufacturing rules of each country, among other things. The economic factor would be to target customers with high purchasing power, and developing countries could provide Nike with a good opportunity. The social aspect would be to target health-conscious people, and the footwear/apparel must be suitable for health-conscious and sporty people. Nike uses the best technology, and there are constant technological changes, opportunities, and threats. A Nike PESTLE analysis template is an acronym for a tool used to identify the macro (external) forces confronting an organization.
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Nike Pestle Analysis
POLITICAL
Support from US government
political instability in Asia
Changes in manufacturing & tax law
Trade war among Countries
ECONOMICAL
Increasing cost of production and labour
Current recession faced by countries
Varying profit margin
Acquisitions & subsidiaries causingfinancial strain
SOCIAL
People becoming brand conscious
Increasing purchasing powerof females
Consumers becoming fashion andhealth-conscious
Use of sweatshops
TECHNOLOGICAL
Strong social media presence
Increasing funding in R&D investment
Use of latest technology in footwear
Implementation of strong marketingstrategies
LEGAL
Feud with Adisas and otherSports companies
Allegation relared to child labour
Minimum wage proclamation
Product piracy
ENVIRONMENTAL
Aim to decrease greenhouse emission
Growing population in China
Government enviromental policy reforms
Global warming
Nike PESTLE Analysis Template
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Nike Pestle Analysis
POLITICAL
ECONOMICAL
Support from US government
political instability in Asia
Changes in manufacturing & tax law
Trade war among Countries
Increasing cost of production and labour
Current recession faced by countries
Varying profit margin
Acquisitions & subsidiaries causing
financial strain
SOCIAL
People becoming brand conscious
Increasing purchasing power
of females
Consumers becoming fashion and
health-conscious
Use of sweatshops
TECHNOLOGICAL
Strong social media presence
Increasing funding in R&D investment
Use of latest technology in footwear
Implementation of strong marketing
strategies
LEGAL
Feud with Adisas and other
Sports companies
Allegation relared to child labour
Minimum wage proclamation
Product piracy
ENVIRONMENTAL
Aim to decrease greenhouse emission
Growing population in China
Government enviromental policy reforms
Global warming
Nike Pestle Analysis
POLITICAL
Support from US government
political instability in Asia
Changes in manufacturing & tax law
Trade war among Countries
ECONOMICAL
Increasing cost of production and labour
Current recession faced by countries
Varying profit margin
Acquisitions & subsidiaries causingfinancial strain
SOCIAL
People becoming brand conscious
Increasing purchasing powerof females
Consumers becoming fashion andhealth-conscious
Use of sweatshops
TECHNOLOGICAL
Strong social media presence
Increasing funding in R&D investment
Use of latest technology in footwear
Implementation of strong marketingstrategies
LEGAL
Feud with Adisas and otherSports companies
Allegation relared to child labour
Minimum wage proclamation
Product piracy
ENVIRONMENTAL
Aim to decrease greenhouse emission
Growing population in China
Government enviromental policy reforms
Global warming
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