Nike PESTLE Analysis Template

Nike Pestle Analysis
POLITICAL
ECONOMICAL
Support from US government
political instability in Asia
Changes in manufacturing & tax law
Trade war among Countries
Increasing cost of production and labour
Current recession faced by countries
Varying profit margin
Acquisitions & subsidiaries causing
financial strain
SOCIAL
People becoming brand conscious
Increasing purchasing power
of females
Consumers becoming fashion and
health-conscious
Use of sweatshops
TECHNOLOGICAL
Strong social media presence
Increasing funding in R&D investment
Use of latest technology in footwear
Implementation of strong marketing
strategies
LEGAL
Feud with Adisas and other
Sports companies
Allegation relared to child labour
Minimum wage proclamation
Product piracy
ENVIRONMENTAL
Aim to decrease greenhouse emission
Growing population in China
Government enviromental policy reforms
Global warming
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