Mission and Vision Difference

This Mission and Vision Difference diagram depicts the difference between mission and vision statements. A vision statement focuses on the future and an organization's aspirations. A mission statement concerns the present and what an organization does to achieve it. Both are essential in goal-setting. The lines become especially blurred when it comes to vision and mission statements. But, when it comes to your company's drive and direction today and tomorrow, you don't want to have difficulty seeing when you're behind the wheel. The same can be said for your content marketing. The vision statement focuses on the future and the organization's aspirations. This Mission and Vision Difference diagram shows that the mission statement focuses on today and what the organization does.

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