Nike SWOT Analysis

TRENGTHS
1. Global Presence
2. High brand balue
maket share
3. Marketing
WEAKNESSES
1. Issues in the supply chain
2. high debts and increase in operation expenses
3. Massive dependence on the US market
4. Lawsuits and controversies
OPPORTUNITIES
1. Venturing into sports infrastructure
2. In-house manufacturing
3. Optimizaed digital channels
THREATS
1. Counterfeit Products
2. Trade tensions
3. Supply chain issues
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