Nike SWOT Analysis

This Nike SWOT Analysis demonstrates the brand's performance. Nike is a massive corporation competing in a difficult market, but it performs admirably. Nike has generated billions of dollars in annual revenue thanks to its powerful brand and low costs. Unfortunately, Nike relies heavily on the US market and has little diversification outside the footwear and sports apparel markets. Nike must keep an eye out for threats associated with these flaws and others, such as tax clampdowns or counterfeiting. As shown in this Nike SWOT Analysis, Nike has several opportunities for business growth, including capitalizing on the rapidly expanding sportswear market.