Vision vs. Mission

This Vision vs. Mission diagram depicts the key distinctions between mission and vision statements. A mission statement defines the organization's business, its goals, and how it plans to achieve those goals. A vision statement describes the direction the organization wishes to take. The terms "mission statement" and "vision statement" are sometimes used interchangeably or combined to form a single statement. However, they have two very different meanings. The mission statement describes what the company is doing now, whereas your vision statement describes what we hope to accomplish in the future - where you are now versus where you want to go.