MindMap Gallery Chipotle SWOT Analysis 2021
A mind map about chipotle swot analysis 2021.
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Chipotle’s SWOT Analysis (2020)
https://bstrategyhub.com/chipotles-swot-analysis/
Background
Basic Info
CEO
Brian Niccol
Year founded
1993
Headquarter
Newport Beach, California, U.S.
Number of Employees
73,000
Products & Services
Fast food and Beverages
Competitors
Taco Bell | Qdoba Mexican Grill | Moe’s Southwest Grill | Rubio’s Coastal Grill | Baja Fresh | Freebirds
Fun Fact
On Halloween, Chipotle offers a discount on any entrée on their menu if you dress in a costume.
Strengths – Internal Strategic Factors
Provision of Tasty Food
Classic Method of Cooking
High Quality Food
Fresh Food
Responsibly-Sourced Meat
Maintaining Close Relationship with Suppliers
Digital Friendly
Reasonable Prices
Weaknesses – Internal Strategic Factors
Dependence on the limited number of suppliers
High Sodium Content
Limited food items on the menu
Opportunities – External Strategic Factors
Expansion into International Markets
Digital Orders
Upgrade due to Intense Competition
Training and retaining top-performing employees
Drive-through option
Adding delivery service in partnership with Doordash
Threats – External Strategic Factors
Loss of Customer Trust due to Food-Borne Illness
Legal Proceedings against Chipotle
Challenges attracting and retaining employees
Supply chain problems
Fined due violation of Child Labor Law
Growing Competition