https://bstrategyhub.com/chipotles-swot-analysis/
Background
Basic Info
Headquarter
Newport Beach, California, U.S.
Competitors
Taco Bell | Qdoba Mexican Grill | Moe’s Southwest Grill | Rubio’s Coastal Grill | Baja Fresh | Freebirds
Fun Fact
On Halloween, Chipotle offers a discount on any entrée on their menu if you dress in a costume.
Strengths – Internal Strategic Factors
Classic Method of Cooking
Maintaining Close Relationship with Suppliers
Weaknesses – Internal Strategic Factors
Dependence on the limited number of suppliers
Limited food items on the menu
Opportunities – External Strategic Factors
Expansion into International Markets
Upgrade due to Intense Competition
Training and retaining top-performing employees
Adding delivery service in partnership with Doordash
Threats – External Strategic Factors
Loss of Customer Trust due to Food-Borne Illness
Legal Proceedings against Chipotle
Challenges attracting and retaining employees
Fined due violation of Child Labor Law