React and adapt to forces in the environment

Take aggressive actions to affect forces in the environment

Watch and react to forces in the environment

Populations, size, density, location, age, gender, race, occupation, changing age and family structures, geographic population shifts, educational characteristics, and population diversity.

Offer value marketing which involves offering financially cautious buyers’ greater value—the right combination of quality and service at a fair price. With regards in mind a proper fair income distribution should be taking place in the company.

Developing strategies that support environmental sustainability because of growing shortages of raw materials & Increased pollution. (Green Movement)

Factor of change in any marketplace where it opens endless opportunities for advancement with new products & ensuring safety.

Covering all CSR components in all activities by ensuring the business is following regulations and right practices to avoid prosecution or putting their brand at risk.

Cultural, (social responsible) forces that affect a society’s basic values, perceptions, and behaviors.

Everyone in the company needs to concentrate on all marketing activities. Marketers must work in harmony to create customer value and relationships

Creating value for customers, Marketers must partner with other firms in the company's value delivery work

Marketing intermediaries, promote, sell, and distribute goods to final buyer.

Know all about your competitors offerings and gain strategic advantage against competitor offerings in the minds of consumers.

Potential interest in or impact on an organization’s ability to achieve its objectives: media agencies, tv programs.

Customers, aim of the entire value delivery system is to serve target customers and create strong relationships with them.