See pages 17-20 in Business Plan for full SWOT ANALYSIS
STRENGTHS
BESPOKE SERVICES
CUSTOMER FOCUSED
WEAKNESSES
OBSCURITY
NEW-TO-MARKET
OPPORTUNITIES
MARKET LEADERSHIP
SOLUTION PROVIDERS
THREATS
FIRST-TO-MARKET COMPETITORS
DISECONOMIES OF SCALE
STEP 1: BUSINESS MISSION & OBJECTIVES
Mission Statement:“To be the leading Integrated Brand Communication Consultants & Start-Up Solution Providers Worldwide”
Value Statement:“To be positioned as the first choice and as the one-stop solution for Start-Up Business”
Vision Statement: “To achieve ‘top of mind phenomenon” and add value in every interaction.
PLANNING PHASE
IMPLEMENTATION PHASE
CONTROL PHASE
e-BGLOBAL MARKETING PLAN GRAPHICAL DISPLAY AUGUST 7 2015BY: ALEXON FERGUS
STEP 3: IDENTIFY OPPORTUNITIES
SEGMENTATION
SMEs
BRICK & MORTAR
INTERNET BUSINESSES
TARGETING
START-UPs
MBAs
ENTREPRENEURS
SOLOPRENEURS
POSITIONING
MARKET LEADER
FIRST CHOICE
TOP-OF-MIND
STEP 5: PERFORMANCE EVALUATION
MARKETING METRICS
CUSTOMER ACQUISITION COSTS
LIFETIME VALUE PER CUSTOMER
ONLINE TRAFFIC DATA
GOOGLE ANALYTICS
GETRESPONSE ANALYTICS
SALES FUNNEL STATS
SURVEY: "FIRST TIME EXPERIENCING e-BG?"
SURVEY: "HOW DID YOU HEAR ABOUT US?"
STEP 4: IMPLEMENT MARKETING MIX
MARKETING STRATEGY
MARKETING VISION
MARKETING ANALYSIS & EVALUATION
BEST-CUSTOMER AVATAR (ULTIMATE TARGET MARKET) APPROACHED WITH LASER FOCUSED MARKETING
Considered as the 7 Ps by modern marketers including: All 4Ps plus People, Profit & Publishing (A more modern strategic approach which we will implement also)