Mind Map Gallery SENTIMENT ANALYSIS

SENTIMENT ANALYSIS

This is a mind map about "SENTIMENT ANALYSIS: CASE STUDY ON TOURISM AND CULTURE SECTOR DURING COVID-19 PANDEMIC THROUGH SOCIAL NETWROK SITES (SNS)".

Edited at 2020-11-28 16:42:04

BEE LING Ooi

SENTIMENT ANALYSIS

BEE LING Ooi

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Outline

SENTIMENT ANALYSIS: CASE STUDY ON TOURISM AND CULTURE SECTOR DURING COVID-19 PANDEMIC THROUGH SOCIAL NETWROK SITES (SNS)

Introduction

covid-19

the affected tourism and culture sector

Government's response towards covid-19

the role of social media

sentiments from the industry player through SNS

Research Objective

RO1: to identify the industry players' sentiment towards related economic stimulus packages

RO2: To analyze the responsiveness's Government after sentiments have been collected

RO3: To identify the most effective social media strategies when crisis happen through the analysis on people's participatory via the preferred SNS

Research Questions

RQ1: What are the reaction towards the economic stimulus package related to tourism and cultural sectors from the industry players?

RQ2: What are the responds/ remedies taken from the Government towards negative sentiments?

RQ3: What is the most effective way in dispersing important information and the most effective tool (identify the best channel and design content) via SNS?

Research Significance

To help the Government to collect sentiments towards one strategic plan that are introduced in real time

To allow the Government to respond back to the identified groups in real time

To develop an integrated measures for a more effective communication strategy

Literature Review

Media Dependency Theory

to analyze the interrelation between the media, society and the audience

Sentiment analysis

Relational Model of Crisis Management

Crisis Management and Crisis Communication Strategy in Tourism Sector

Social Media in Public Sectors

Research Method

Sentiment Analysis

NVIVO

to collect and diagnose all the sentiments (positive, negative and neutral)

Emotional analysis

To analyze all the emoji for each post from SNS

Word Cloud

To identify the most concerned/ talk about from all the positive comments, negative comments and neutral comments

In-Depth Interview

A one-to-one in depth interview with PR Practitioners in the Ministry of Tourism, Arts and Culture Malaysia (MOTAC)

Representatives from the industry players

A one-to-one in depth interview with PR practitioners in Tourism Malaysia (TM)