Mind Map Gallery Coca-Cola vs. PepsiCo
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Coca-Cola vs. PepsiCo
Coca-Cola Company and PepsiCo: Comparative Analyses
Edited at 2021-06-06 10:13:20- Recommended to you
- Outline
Mind Map
Branding
Coca-Cola
Logo remains unchanged (>100 years)
Non-alcoholic beverage concentrates and syrups
Adapted a franchise model in worldwide (>250)
offers over 200 countries & territories
PepsiCo
offer snacks baked with low fat ingredients
comprise nutritious products
Invest in reformulations to improve the quality of existing products
Adevertising
Coca-Cola
Uplifted Alex' 2017
Partnership with McDonald's since 1955
Sponsored
BET Network
Fifa 2018 Alex Hunter
NASCAR
PepsiCo
Football international ads, 'Play Never Stops' 2020
Partnership with KFC
Sponsored
National Basketball Association (NBA)
MTN Dew will remain title sponsor of three point contest during All-Star Weekend
UEFA Champions League since 2015
Marketing
Coca-Cola
Created new graphies
packaging
Pos Material
Truck
Vending machine
street signs
Sports and physical activity marketing
Offline Marketing
school
restaurant chains
cinemas
theme park
PepsiCo
•Big Bold Blue Design
Pepsimoji
Pepsi 0-1
Pepsi perfect bottle Bact to Future 2
Pepsi channel
supermarkets
restaurant
convenience mart
Procurement of raw materials and manufacturig
Coca-Cola
carbonated water, color caramel,phosphoric acid ,caffeine, natural flavor,and fructose corn sugar
Sources materials using sustainable practices and seek to use them efficiently
achieved 82.3% in Sugar & HFS and 87.9% for Juices (Fruit crops).
Direct suppliers
ingredients
packaging suppliers
Indirect suppliers
IT
production
logistics providers
PepsiCo
carbonated water, color caramel, phosphoric acid, sugar, natural flavor,citric acid,caffeine
sources high-quality raw material by outstanding suppliers from thousands of independent farmers and small-business farmers.
Supplying
Coca-Cola
able to supply to local store within 48 hours
as one of the most valuable and reliable suppliers for its retail partners
strict quality control as quality, environment and health safety certifications are needed from suppliers to franchise partner
PepsiCo
plan for potential disruptions due to seasonal sourcing requirements, weather and climate change, and shifts in demand
Sustainable Farming Program in India to promote reponsible agricultural practices