Strategy

Structure

Staff

Systems

Skills

Styles

Starbucks has to be comcentrating on|the quality of its products at the sametime offering excellent level ofcustomer services. The main strategyfor the company is to increaserevenues through effectivelypositioning Strbucks stores as thirdPlance environment.

Necessary training and developmentprograms need to be orgranized in asystematic manner and thus it has tobe ensured that all members of thewoekforce are equipped with skillsnecessary to achieve a high level of theworkforce are achieve a high level ofcustomer satisfaction.

Only capable and promisingcandidates need to be employed byStarbucks and employees have to beprovided growth potential.

Management style within storesshould be changed from LaissezFaireto inspirational management. In thisway a greater number of the workforcecan be effectively motivated for higherperformances with less financialresources.

Rather than daily roles amongcustomer assistant being appointed byshift supervisors, the rotation systemof duties needs to be introduced thatwill reduce the potential of conflictsamong the workforce, and the workprocess would be more interesting.

Flat management structure needs to be achieved through de-layering.Specifically, the positions of assistaint managers need to be eliminatedwithin the stores, after which there will be only three levels ofmanagement - Store manger, Shift manger and customer assistants,thus considerable amount of costs can be saved and organizationalefficiency can be increased.