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MindMap Gallery Digital Marketing
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Digital Marketing
Digital marketing is a dynamic and multifaceted field that encompasses a wide range of strategies and techniques for promoting products and services online. In this mind map, we will explore the key components of digital marketing and how they can be leveraged to achieve business objectives. We will also delve into the latest trends and best practices in the digital marketing landscape, providing a comprehensive overview of this ever-evolving industry.
Edited at 2023-11-07 03:43:13
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Digital Marketing
Digital marketing
Adam Erhart
1
Digital Marekting 101 - A Beginners guide
1
Difference between Digital Marketing
Traditional
Anyting not digital
Expensive
Magazine
Write
Moths
Digital
Use of digital media
Adv
Large audiance
Laser focus
cost effective
Imeddiate feedback
Time
Immediate
Correction
2
Secret to success
Not only
Channel
Platform
It depens on
1
Quality of Marketing campaingns
2
The Strategies
3
The Fundamentals
4
The Principles
5
The Consumer psychology
6
The buyer behaviour
3
Strategy vs Tactics
Strategy
Strategy will tell you, which TACTICs to use
Dont start with Tactics
Strategy is why?
What is strategy?
Big plan
Type of strategy
Tactics
What
Tools
Details
Execution plan
Text vs video
3a
Marketing master plan
Step1
Business model
Step 2
Market
Target people
Whom to be served?
Focus
Who they are?
Customer Avatar
Demographics
Physcology
Geography
Step 3
Message / Story
customer
Pain
Frusturation
Miseries
Gain
Hope
Love
how you addressed?
Step 4
Media
Where they are?
Right place
Time
Money
Energy
choose right mdia platform
Step 5
Machine
Guide the customer
Marketing funnel
Start with end
Sales funnel
Custome journey
4
Organic vs Paid
Organic
Not paying money
Spend
Time
Efforts
Not spend
no money
Disadv
Limited
Slow
Paid marketing
Paid
Media
Ad
Marketing
eg;
Paid Ad
Insta
adv
faster
5
Direct response mareketing vs brand
Direct response mktg
Ad
Direct
Immediate
Return
Eg:
Action
Phone call
Conversion
Measure
Leads
Sales
Conversions
Response
What worked?
What not worked?
Brand awareness markt
Measure
Trust
Authority
Hard to measure
Hard to quantify
Mistake
Running Brand awarness marketing
Expecting
Direct response
6
Search vs Discovery marketing
Search
Platform
Intention
Why people use this platform?
to buy some thing
our action
Show up and help them
Discovery platform
Platform
INtention
Casual brose
Action
be more creative,
7
Do right
Right action
Right place
Right time
Right people
8
Marketing product vs Services
Product
Tangibles
you can hold
can see
can touch
can taste
marketing
Show
Features
Eg: Pen
demonstrate
How to use?
Explain
Benfits
Eg: Avoid spillage
Story
Story behind them
Eg: can use in Meetings
Services
Intangible
Cannot
Hold it
touch
See
Tast
Customer to pay in advance
needs
Lots of trust
Marketing
End result
Result
Some one going to get
after doing that
End state
Show
present state
Show pain
End state
Results
Testimonial
9
T-Shaped marketing
Broad level
Ability to apply knowledge across situations
Deep level
Funtional / disciplinary skills
10
Find your marketing sweet spots
1
Your interest
2
Your skills
3
Your market demand
2
7 Effective Marketing strategies for 2023
1
Indentify Marketing sweet spot
Bell curve
1
Minimum effective dose
Initial
Hard part
To get momentum
2
Sweet spot
Billion dollar business
3
Diminising returns
After sweet spot
Decrease result
with respect to effort
2
Seven Touch points
1
small value
7 touchpoints
2
High value
14 touch points
3
How to do?
Show up in front of customer
place your ad
basd on
Where is your customer?
offer
Value
content
offers
3
Mere exposure effect
See more
Know more
Familiar more
Like more
Trust more
Eg;
3 emails per week
4
Deep than broad
Broad
Not every one is your customer
Loss of energy
More engergy lost
Narrow
Find your fit customer
Eg:
$10 - 30 million
Age 20-40 Age
5
Ideal customer avatars
Common traits of
Demography
Age
Gender
Place the live
Geographic
city
state
Province
Physco graphic
Head stuff
value
attitude
belives
politics
life style
ICA
same ICA
Same product
Same message
Multiple ICA
Same product
Different Message
6
Pain / Gain
Remove
Pain
Desired end state
Add
Gain
Frusturation
Pain
Your solution is bridge
7
Feature vs benefits
Feature
What you offer?
Benefits
How it is going to help them?
Emotionally driven
3
Marketing strategy case Kodiak cake
1
Business Model
eg: Kodiak cakes (power cakes)
Direct to Consumer market
Food base services
2
Market
Target
Millinial
28-48 age
Female
demographic
3
Message
Story
Pain
Gain
Goals
Aspiration
Bridge the gap
Metaphors
Images
Branding
Calls to action
4
Media
Where to do Ad?
Channels
Ads
5
Machine
How to sell?
Research
4
The Best Marketing Models and Frame works
1
4P's
1
Product
Product
Service
2
Price
Sends a signal to buy
3
Place
Where you are going to do marketing?
Where is your customer?
Prensent and active
4
Promotion
Marketing strategy
2
7P's
5
People
Staff
Team
contractors
6
Process
Deliverable
System
7
Physical evidence
Testimonials
Brand values
First impression
3
Positioning Map
Quality vs Price
Matrix
1
Q++
$++
Boutique
Star
2
Q++
$--
Dunkin
Dead zone - Company loss money
3
Q--
$++
Dead zone - Customer loss money
4
Q--
$--
Gas station
4
Marketing master plan
1
Business model
What?
What you sell?
offer
Why you sell
Sturcture
Position
2
Market
Who?
ICA
3
Message
Why?
Benefits
Pain
Frusturations
Gain
Wants
Needs
Desires
Aspirations
4
Media
Where & When?
Where they are?
When?
Frequency of media
5
Machine
How?
Guide
Customer journey
5
STP (Segment, Target, Position)
Segmentation
Category
Targeting
Focus one
Positioning
What is to be done for one Target
One target = One message
All target = One message (Fails)
6
Marketing funnel
0
Customer journey
1
ToFu
Top of Funnel
Communicate the problem
Get attention
Awareness stage
2
MoFu
Middle of Funnel
Known stage
Opportunity to show them
3
BoFu
Bottom of Funnel
Decision stage
4
Action stage
5
Retention stage
7
Magic Metric CAC LTV
CAC
Customer Accusition cost
How much to acquire?
How much you spend?
How much you got sales?
Eg:
Insta = 100$ sales
LTV
Life time value
$100
Eg:
CAC
FB CAC $100
IG CAC $200
YT CAC #100
LTV
$1000
8
Funnel Math
(1+1 = 1000)
Budget
$1000
Price
$50
Sales
33
Revenue
$1650
Eg:
Clicks
1000
Paid $1 per Click
Spend $1000
30% conversion rate
Leads
300
10% conversion rate
Sales
30
Leads
300-30 = 270
1% conversion rate
Follow up sales
2.7
Total sales
33
x
$55 per sales
=
Revenue $1650
5
10 Mktg Strategies Guaranteed to Grow
++
Grown any Business
Profitable
Proven
1
Offer - Core of Circle
People vs Product ?
People pain first
Brand new business
Find people first
Understand their pain
and Built product
find the market
Product first
Existing business
Specific and strategic
selective
2
Goals
Follow guiding star
End goals
Increase in Sales
Increase in Revenue
3
Target Market
Center component
Define your target
Dont apeal every body
Too broad???
Confusing??
Emotional apeal
Empathy
Awareness
ICA
D
G
P
4
Pain / Gain
Gap
From
Now
To
Place want to be.
5
Present and active
Where is your customer?
Target customer
Present
Active
Avoid
Marketing waste land
B2B
B2C
Young people
Insta
TicTok
Women
Prinster
Other
Snap chat
6
Content type
Content
Text
Audio
Video
Lenght
Short form
Long form
7
Email campaign
Email works
Campaign
Chimp Mail
Significant impact
1
Lead magnet
Get email id
Freebies
Supporters
Loyal customers
2
NewsLetter
Daily
4 x week
Once a week
8
Marketing Funnel
Called as
Marketing funnel
Sales funnel
Customer Journey
9
Customer Life time value
Based on
Revenue
Profit
10
Video marketing
Youtube
Small steps
Start with story
Add value
Instagram reels
6
7 Social Media Marketing Tips to Dominate in 2023
1
All about marketing
2
3
4
7
Simpilearn
1
Why digital marketing
1
Interact with audience
2
To understand them better
2
Types
1
Content Marketing
Create
1
Blogs
2
Inforgraphics
3
Videos
4
Case studies
Aim
Generate Audiance interest
Create Brand awareness
Product and services
2
Search Engine Optimization
1
Need his audience to see his content
2
Use contents, with
Specific key words
Relevant to audience
3
Create websites
Linking back to contents
4
Optimise
Improve the Ranking
3
Pay-Per-Click
1
Drive traffic, through Ad
2
Image Ad
Video Ad
3
Platform
Search engine ad
4
Need to pay per click
4
Social Media Marketing
1
To reach large audiance
2
need to tap into social media platform
3
Youtube
Insta
4
Ad
Post
Videos
5
Email Marketing
To keep them engaged
Nurture them
help them in buying process
email them
Assist them
6
Affliated Marketing
Want more traffic from 3rd party
Affliated will promote the products
with
Subscribtion
8
s