Mind Map Gallery Marketing and Social Responsibility
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Marketing and Social Responsibility
This is a mind map that contains information about marketing and social responsibility.
Edited at 2020-10-12 05:46:28
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Marketing and Social Responsibility
SUSTAINABLE MARKETING
Is socially and environmentally responsiblemarketing
meets the present need of consumers andbusinesses
preserving or enhancing the ability offuture generation to meet their needs
SOCIAL CRITICISMS OF MARKETING
MARKETING'S IMPACT ON INDIVIDUALCONSUMERS
POOR SERVICES TO DISADVANTAGEDCONSUMERS
Complaint
american marketers serve disadvantagedcustomers poorly.
Responses
some marketers profitably target thesecustomer and the FTC has taken actionagainst marketers that do.
TOO FEW SOCIAL GOODS
Complaint
businesses oversell private goods at theexpense of public goods.
Responses
there needs to be a balance betweenprivate and public goods.
PLANNED OBSOLESCENCE
Complaint
producers cause their products to becomesobsolete.
Responses
planned obsolescence is really the result ofcompetitive market.
SHODDY, HARMFUL AND UNSAFEPRODUCTS
Complaint
product have poor quality, provide littlebeneifts and can be harmful.
Responses
good marketers realise there is no value inmarketing shoddy, harmful or unsafeproducts.
HIGH PRESSURE SELLING
Complaint
salespeople use highpressure selling thatpersuades people to buy goods they had tointention of buying.
Responses
most selling involves building longtermrelationships with valued customers.Highpressure or deceptive selling candamage these relationship.
DECEPTIVE PRACTICES
Complaint
companies use deceptive practice that leadcustomer to believe they will get morevalue than they actually do.
Responses
support legislation to protect consumerfrom deceptive practice.
HIGH PRICES
Complaint
prices are too high due to high cost ofdistribution, advertising, promotion andexcessive marksups
Responses
intermediaries are important and offervalue.
advertising informs buyers of availabilityand merits of a brand.
consumers don't understand the cost ofdoing business.
MARKETING'S IMPACT ONSOCIETY AS A WHOLE
False want and too much materialism
Too few social goods
Cultural pollution
Too much political power
MARKETING'S IMPACT ON OTHERBUSINESSES
Acquisitions of competitiors
Marketing practices that create barriers toentry
Unfair competitive marketing practices
CONSUMER ACTIONS TOPROMOTE SUSTAINABLE MARKETING
# [CONSUMER ACTIONS TO PROMOTE SUSTAINABLE MARKETING](https://mm.tt/1621161293)
CONSUMERISM
An organised movement of citizens andgovernment agencies designed to improvethe right and power of buyers in relation toseller.
seller's right
the right introduce any product in any sizeand style
right to charge ant price for the product
right to spend any amount to promote theproduct
buyer's right
right to not buy a product that is offeredfor sale
the right to expect the product to be safe
right to expect the product to performs asclaimed
ENVIRONMENTALISM
An organised movement of concernedcitizens, businesses and governmentagencies to protect and improve people'sliving environment
Environmental sustainability
involves earning profits while helping tosave the planet.
pollution prevention
involves not just cleaning up waste but alsoeliminating or minimise waste before it iscreated.
product stewardship
involves minimise the pollution fromproduction and all environmental impactthroughout the full product life cycle.
new clean technologies
involve looking ahead and planning newtechnologies for competitive advantage.
sustainability vision
a guide to the future that shows thecompany that the company's products,processes, and policies must evolve andwhat is needed to get there.
BUSINESS ACTION TOWARDSUSTAINABLE MARKETING
SUSTAINABLE MARKETING PRINCIPLE
Consumer oriented marketing
company should view marketing activitiesfrom the consumer point of view
deliver superior value to the customer
Consumer value marketing
company should put most of its resourcesinto customer valuebuilding marketinginvestments.
invest in customer value building marketing
create value FOR customers
many things marketers do
Societal marketing
a company should make marketingdecision by considering consumers wants,the company requirements, consumerslong run interests and society long runinterest.
deficient product
pleasing product
salutary product
desirable product
Sense of mission marketing
a company should defined its mission inbroad social terms rather than narrowproduct.
Innovative marketing
a company should seek real product andmarketing improvement
company should building better productsand technologies
MARKETING ETHICS
dimension of social responsibility thatinvolves principles and standards the defineacceptable conduct in marketing
the sustainable company
sustainable company are those that createvalue for customer through socially,environmentally and ethically responsibleactions.