Casio Target Market

Casio Target Market
Marketing strategy
Segmentation,
targeting,
positioning
Segmentation
Mix of demographic, geographic
and
psychographic segmentation
strategy
Targeting
Differentiated
targeting strategy
Positioning
Devise strategies for acquiring
the potential customers of
different segments in different
product categories
Competitive
advantage
Diversified broad product
portfolio
Strong Hold in Consumer
electronics segment
Glocal strategy.
Distribution Strategy
Multichannel distributionMultichannel
distribution
Reduction in the distribution cost and
optimization of the channel
Competitive analysis
The market in which Casio compete is
overcrowded with a large number of
national, local and multinational
companies.
The market is price sensitive
Market analysis
Casio faces various bottlenecks in terms
of technological product life cycle , rapid
change in the technology
The increasing competition from the
global companies
Partners
Upstream partner
Don't have upstream
Downstream partner
Diversity advertising
in national newspapers, lifestyle
magazines, influential websites, and
posters in big cities, in metro stations
in nightclubs, in shopping centers and at
exhibitions
Channel design decisions
TARGET CONSUMERS WANT FROM THE
CHANNEL
Casio is touching the lives of each and
every age group of customers in some or
other way in this digital age through its
product portfolio globally more especially
the emerging markets where competition
from the global brands are less
CHANNEL OBJECTIVES:
Differentiated targeting strategy
TYPE OF INTERMEDIATES:
Intensive distributions
Multichannel distribution
Evaluating the
Major Alternatives
Decide about the Major Alternatives of
CASIO is very efficiently
and longterm commitments with the
producer.
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