Don't have upstream

Diversity advertising

Casio is touching the lives of each andevery age group of customers in some orother way in this digital age through its

product portfolio globally more especiallythe emerging markets where competitionfrom the global brands are less

Differentiated targeting strategy

Intensive distributions

Decide about the Major Alternatives ofCASIO is very efficiently

and longterm commitments with theproducer.

Segmentation

Targeting

Positioning

Diversified broad product

portfolio

Strong Hold in Consumer

electronics segment

Glocal strategy.

Multichannel distributionMultichanneldistribution

Reduction in the distribution cost andoptimization of the channel

The market in which Casio compete isovercrowded with a large number ofnational, local and multinationalcompanies.

The market is price sensitive

Casio faces various bottlenecks in termsof technological product life cycle , rapidchange in the technology

The increasing competition from theglobal companies