Facebook Funnel Strategy

Views pageViews pageInteracts w/ContentRetargetedRetargeted w/PixelRetargeted w/PixelViews PageRetargeted w/PixelRetargeted w/PixelRetargeted w/PixelViews PageRetargeted w/PixelTOFTOF - Conversion LAL's - FB Ad 1TOF - Engagement - FB Ad 1TOF - Conversion DT's - FB Ad 1Purchases ProductDeclines OfferLanding PageEngagementLanding PagePurchases ProductDeclines OfferMOF - Conversion (Socials + Web visitors + Video views) - FB Ad 2Landing PagePurchases ProductDeclines OfferAbandons CartPast PurchasersExits out (will get put through MOF again)BOF - Conversions - FB Ad 3Landing PagePurchases ProductDeclines Offer
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