Marketing Metrics Mind Map

Marketing Metrics
Promotion
Pricing
Channel
Product
Brand awareness
Brand preference
Purchase intentions
Brand equity
Share of voice
Cost per impression
Customer acquisition cost
Percentage sales on deal
Initial markup factor (IMU)
Avg unit retail price
Minimum advertised price
Gross margin percentage
Availability
All commodity volume (ACV)
Distribution percentage
Avg items carried
Share of shelf
Inventory
Inventory turns
Gross margin return on inventory investment (GMROII)
Retail
Same-store sales
Sales per sq. foot
Store traffic
Conversion
Avg. basket size
Customers' perceived product superiority
Percentage of sales from new products
Portfolio balance
Irene Elza Thomas
Sama Manasa
Aastha Sharma
Group Members
Rehmat Singh Gandhi
Nipun Dinesh
2028122
nipun.dinesh@mba.christuniversity.in
9790773342
2028104
rehmat.gandhi@mba.christuniversity.in
8360633262
2028133
irene.thomas@mba.christuniversity.in
9121019650
2028157
sama.manasa@mba.christuniversity.in
9573158990
2028136
aasthasharma@mba.christuniversity.in
9887267673
92