MindMap Gallery Marketing Metrics Mind Map
Marketing Metrics Mind Map Five components: 1. Product 2. Channel 3. Pricing 4. Promotion 5. Group Members
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Marketing Metrics
Product
Customers' perceived product superiority
Percentage of sales from new products
Portfolio balance
Channel
Availability
All commodity volume (ACV)
Distribution percentage
Avg items carried
Share of shelf
Inventory
Inventory turns
Gross margin return on inventory investment (GMROII)
Retail
Same-store sales
Sales per sq. foot
Store traffic
Conversion
Avg. basket size
Pricing
Percentage sales on deal
Avg unit retail price
Minimum advertised price
Initial markup factor (IMU)
Gross margin percentage
Promotion
Brand awareness
Brand preference
Purchase intentions
Brand equity
Share of voice
Cost per impression
Customer acquisition cost
Group Members
Aastha Sharma
2028136
aasthasharma@mba.christuniversity.in
9887267673
Sama Manasa
2028157
sama.manasa@mba.christuniversity.in
9573158990
Irene Elza Thomas
2028133
irene.thomas@mba.christuniversity.in
9121019650
Nipun Dinesh
2028122
nipun.dinesh@mba.christuniversity.in
9790773342
Rehmat Singh Gandhi
2028104
rehmat.gandhi@mba.christuniversity.in
8360633262