Marketing Metrics Mind Map
Marketing Metrics Mind Map
Five components:
1. Product
2. Channel
3. Pricing
4. Promotion
5. Group Members
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Outline


Customers' perceived product superiority
Percentage of sales from new products
Portfolio balance

Availability
All commodity volume (ACV)
Distribution percentage
Avg items carried
Share of shelf
Inventory
Inventory turns
Gross margin return on inventory investment (GMROII)
Retail
Same-store sales
Sales per sq. foot
Store traffic
Conversion
Avg. basket size

Percentage sales on deal
Avg unit retail price
Minimum advertised price
Initial markup factor (IMU)
Gross margin percentage

Brand awareness
Brand preference
Purchase intentions
Brand equity
Share of voice
Cost per impression
Customer acquisition cost

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