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MindMap Gallery 90-Day Content Marketing Plan

90-Day Content Marketing Plan

90-Day Content Marketing Plan Mind Map: 1. For social media 2. For the own website 3. For influencers

Edited at 2021-07-21 12:39:33

WSFVx5wE

Recent works View more works>>

90-Day Content Marketing Plan
90-Day Content Marketing Plan Mind Map: 1. For social media 2. For the own website 3. For influencers

90-Day Content Marketing Plan

WSFVx5wE

Recent works View more works>>

90-Day Content Marketing Plan
90-Day Content Marketing Plan Mind Map: 1. For social media 2. For the own website 3. For influencers

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The Sidepath Content Marketing

Instagram

Reels

Our reels right now talk about very diverse topics, as I told, we will be making reels specifically about the hero course for 2 weeks

30 Days 30 Reels

3-sec Hook > Valeable Information > Too much info to remember (for saves) > Relatable/funny/memes (for shares) > Community strategy (for shares) > CTA in the end - Upskill Karo, Thesidepath.in visit karo | It's time to upskill India, visit thesidepath.in

Reels for outbound marketing & reaching new audience

Carousels

Carousels for making the new audience stay & increasing engagement

We need more faces on the carousels

We really haven't posted valueable carousels, time to change that!

I'll design a carousel template

Stories

As a fun startup, we can use stories and maximise its potential

Virtual story games, quizzes, polls, question stickers

Intern take-overs, Behind the scenes,

Follow all this, and see your story views skrocket & CVR get better

LIVEs

Live every week with a person with more than 1k+ Followers

Live with mentors reegularly before launching their bootcamp

One of the best ways to show-up & interact with your audience

Giveaways

Technical guruji style course-access giveaways for lucky winners who'll share the post

Once we cross 2k+ followers, we will launch hunts, spot hints across our stories & reels, decode the code & get free-access to courses! We are gamifying education, why not gamify our instagram?

Youtube--

Course Demos

Testimonials

Interviews

Podcasts

Bootcamp promotions

Minimized version of blogs

B2B Articles (more on this later)

Quora

21 days, 21 answers challenge (related to the niche of the hero course)

Main Topic

Twitter

Writing interesting tweets

Memes

Participating in trends

Hopping on to big tweet threads

Interesting news (RVCJ)

Most used website after google, we need to make a mini-strategy for this, I haven't persoanlly used it so can't think of anything great right now

Spotify

Podcasts

2-3 podcasts on every upcoming bootcamp with the mentor

Subtle product placement

News for the youth - a 5-7 min summary of all the important news about startups, finance, weird things happening, things the youth should know basically after every 3 days

Medium

writing B2B articles

Why B2B Articles?

to build an elite audience of business owners, founders & CEOs

we can focus on getting funded if we want

getting new mentors onboard

we can collaborate with important people who can help us grow!

Whatsapp bots for upcoming cohorts

This is a 90-day Plan

Next Steps

Create the STP marketing plan

This should define our segment, target audience, brand voice, brand personality

Take-over Instagram for the next 30 Days

Find micro-influencers for upcoming bootcamps

Hire interns to make content - podcast, blogs

Create an objective & deadline based 30-days plan

Micro influencers

Find people with 1k-25k followers on Instagram in the same niche of hero course eg: Ethical Hacking

Contact them to work on commission basis

Use storytelling to promote

Own Website

Launch all access passes for different categories

Give them custom profile avatars

Redesign cohort covers

#AbUpskillKaregaYouth

to transform business into a movement

Blog

Personalization

how can we create a made-for-you experience?

The Answer: knowing about them. asking about their pain points, their struggles, where do they wanna go, why are they not able to go there, what can help them, and knowing our audience to the core.

We need to work closely with the mentor as well as the college society head to develop an ideal client avatar.

Use of long-tail keywords

Engaging content

Polls

Quizes

How good of a graphic designer are you?

Aptitude tests

Etc.

4:1 ratio

Solution

I suggest we take up 2 'hero' courses every 3 Weeks. Then solely focus on promoting the 'hero' course for 2 weeks by posting content around it.

Problem

Our courses fall in various different categories, how can we make content around different topics by not looking like a confused company which doesn't have a niche?