90-Day Content Marketing Plan

Our reels right now talk about very diverse topics, as I told, we will be making reels specifically about the hero course for 2 weeks

30 Days 30 Reels

3-sec Hook > Valeable Information > Too much info to remember (for saves) > Relatable/funny/memes (for shares) > Community strategy (for shares) > CTA in the end - Upskill Karo, Thesidepath.in visit karo | It's time to upskill India, visit thesidepath.in

Reels for outbound marketing & reaching new audience

Carousels for making the new audience stay & increasing engagement

We need more faces on the carousels

We really haven't posted valueable carousels, time to change that!

I'll design a carousel template

As a fun startup, we can use stories and maximise its potential

Virtual story games, quizzes, polls, question stickers

Intern take-overs, Behind the scenes,

Follow all this, and see your story views skrocket & CVR get better

Live every week with a person with more than 1k+ Followers

Live with mentors reegularly before launching their bootcamp

One of the best ways to show-up & interact with your audience

Technical guruji style course-access giveaways for lucky winners who'll share the post

Once we cross 2k+ followers, we will launch hunts, spot hints across our stories & reels, decode the code & get free-access to courses! We are gamifying education, why not gamify our instagram?

2-3 podcasts on every upcoming bootcamp with the mentor

Subtle product placement

News for the youth - a 5-7 min summary of all the important news about startups, finance, weird things happening, things the youth should know basically after every 3 days

Why B2B Articles?

This should define our segment, target audience, brand voice, brand personality

Contact them to work on commission basis

to transform business into a movement

Personalization

Use of long-tail keywords

Engaging content

4:1 ratio