Scaling Strategy (Facebook)
A mind map about Scaling Strategy (Facebook). Scaling Facebook ads could take your advertising to the next level. Check it out if you interested.
Tags:
Similar Mind Maps
Outline



1 campaign (6-10 adsets) (Run at least 48 hours)
In 48 hours
No sale

1 Sale but CPP > 2 X Front End Offer Price)

In 48 Hours
1 sale only (in 48 hours)
1 Sale (In 48 hours & ROI <120%)

1 Sale (In 48 hours & ROI >120%)


2-3 sales
2-3 Sales & ROI > 100%
It is called Winning Campaign
Scale it Name-Ad Set Budget per day = $20
Horizontal Method

STEP-1 Duplicate it (3-5 times Duplicate)- Duplicate @ $20-$80 per adset Always duplicate next day @ 3.00 AM
For example
Ad set-1
Get 2+ sales ✅ (ROI > 120%)
Scale it & Follow step-1 again
Ad set-2
No sales ❌ (ROI < 120%)
Kill It
Ad set-3
No sales ❌ROI < 120%)
Kill It
Ad set-4
Get 2+ sales ✅ (ROI > 120%)
Scale it & Follow step-1 again
Ad set-5
Get 2+ sales ✅ (ROI > 120%)
Scale it & Follow Step-1 again
Vertical Method
STEP-2 Duplicate it (3-5 times Duplicate)- Duplicate 20-30% adset budget every 48 hours Always duplicate next day @ 3.00 AM
For example
Ad set-1 Budget= $24/adset

Get 2+ sales ✅ (ROI > 120%)
Scale it & Follow step-2 again
Ad set-1 Budget= $28/adset Next day @ 3.00 AM

Get 3+ sales ✅ (ROI > 120%)
Scale it & Follow step-2 again
Ad set-1 Budget= $35/adset Next day @ 3.00 AM

Get 5+ sales ✅ (ROI > 120%)
Scale it & Follow step-2 again
CONTINUE
Ad set-2 Budget= $24/adset

No sales ❌ (ROI < 120%)
Kill It
Ad set-3 Budget= $24/adset

No sales ❌ROI < 120%)
Kill It
Ad set-4 Budget= $24/adset

Get 2+ sales ✅ (ROI > 120%)
Scale it & Follow step-2 again
Ad set-4 Budget= $28/adset Next day @ 3.00 AM

Get 4+ sales ✅ (ROI > 120%)
Scale it & Follow step-2 again
Ad set-4 Budget= $35/adset Next day @ 3.00 AM

No sales ❌ROI < 120%)
Kill It
Get 1 sales ✅ (ROI > 120%)
Ad set-4 Budget= $28/adset (down 20%) Next day @ 3.00 AM


No sales ❌ROI < 120%)
Kill It
Get 1 sales ✅ (ROI > 120%)
Ad set-4 Budget= $24/adset (down 20%) Next day @ 3.00 AM


No sales ❌ROI < 120%)
Kill It
Get 1 sales ✅ (ROI > 120%)
Ad set-4 Budget= $20/adset (down 20%) Next day @ 3.00 AM


Get 1 sales ✅ (ROI > 120%)
Kill It (back to same budget)
Get 5+ sales ✅ (ROI > 120%)
Scale it & Follow step-2 again
CONTINUE
Get 5+ sales ✅ (ROI > 120%)
Scale it & Follow step-2 again
CONTINUE
Ad set-4 Budget= $41/adset Next day @ 3.00 AM

Get 5+ sales ✅ (ROI > 120%)
Scale it & Follow step-2 again
CONTINUE
Ad set-4 Budget= $50/adset Next day @ 3.00 AM

Get 5+ sales ✅ (ROI > 120%)
Scale it & Follow step-2 again
CONTINUE
Shotgun method
2-3 Sales but ROI <100%

1. CTR(all) = Low & (CPP)= Low 2.Hops per order form impression = Good

1. CTR(all) = High & (CPP)= High 2.Hops per order form impression = Bad

In first 1- 4 hours
4-5 sales & ROI > 120%
Double the adset right way (max- threshold limit)


For example
$30 adset--> 4 sales (In 4 hours) & ROI > 120%
Now double the adset budget by using shotgun method
$60 adset--> 3 sales ( in next 4 hours) & ROI > 120%
Continue same way till getting sales and ROI > 120%
$60 adset--> 3 sales ( in next 4 hours) & ROI < 120%

