MindMap Gallery Scaling Strategy (Facebook)

Scaling Strategy (Facebook)

A mind map about Scaling Strategy (Facebook). Scaling Facebook ads could take your advertising to the next level. Check it out if you interested.

Edited at 2021-12-30 12:04:55

Harinder Singh

Scaling Strategy (Facebook)

Harinder Singh

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Setup Proxies for Multiple Facebook Profiles (Day-1)

Proxy setup1. Settings--> General--> Network Settings--> Manual Settings ( click 3 boxes)2. Settings -->Privacy and settings--> Always (Click box) (Do not Track) 3. Type in search --> About:Config--->Search again --> media.peer--. True-->False (convert)

Scaling the campaign

1 campaign (6-10 adsets) (Run at least 48 hours)

In 48 hours

No sale

Kill It

1 Sale but CPP > 2 X Front End Offer Price)

Kill It

In 48 Hours

1 sale only (in 48 hours)

1 Sale (In 48 hours & ROI <120%)

Kill It

1 Sale (In 48 hours & ROI >120%)

Leave It

"False Positive"

2-3 sales

2-3 Sales & ROI > 100%

It is called Winning Campaign

Scale it Name-Ad Set Budget per day = $20

Horizontal Method

When to Scale Up (Horizontally) 1. We only duplicate an adset if it has 10+ initial sales.2. When we scale up , we always make the new adsets $25/day, regardless as to what the “Mother” adset is at.3. We never Scale Up any adset that had no sales the day before, regardless as to what its “overall” performance is.

STEP-1 Duplicate it (3-5 times Duplicate)- Duplicate @ $20-$80 per adset Always duplicate next day @ 3.00 AM

For example

Ad set-1

Get 2+ sales ✅ (ROI > 120%)

Scale it & Follow step-1 again

Ad set-2

No sales ❌ (ROI < 120%)

Kill It

Ad set-3

No sales ❌ROI < 120%)

Kill It

Ad set-4

Get 2+ sales ✅ (ROI > 120%)

Scale it & Follow step-1 again

Ad set-5

Get 2+ sales ✅ (ROI > 120%)

Scale it & Follow Step-1 again

Vertical Method

STEP-2 Duplicate it (3-5 times Duplicate)- Duplicate 20-30% adset budget every 48 hours Always duplicate next day @ 3.00 AM

For example

Ad set-1 Budget= $24/adset

Scale Up

Get 2+ sales ✅ (ROI > 120%)

Scale it & Follow step-2 again

Ad set-1 Budget= $28/adset Next day @ 3.00 AM

Scale Up

Get 3+ sales ✅ (ROI > 120%)

Scale it & Follow step-2 again

Ad set-1 Budget= $35/adset Next day @ 3.00 AM

Scale Up

Get 5+ sales ✅ (ROI > 120%)

Scale it & Follow step-2 again

CONTINUE

Ad set-2 Budget= $24/adset

Kill It

No sales ❌ (ROI < 120%)

Kill It

Ad set-3 Budget= $24/adset

Kill It

No sales ❌ROI < 120%)

Kill It

Ad set-4 Budget= $24/adset

Scale Up

Get 2+ sales ✅ (ROI > 120%)

Scale it & Follow step-2 again

Ad set-4 Budget= $28/adset Next day @ 3.00 AM

Scale Up

Get 4+ sales ✅ (ROI > 120%)

Scale it & Follow step-2 again

Ad set-4 Budget= $35/adset Next day @ 3.00 AM

Scale Up

No sales ❌ROI < 120%)

Kill It

Get 1 sales ✅ (ROI > 120%)

Ad set-4 Budget= $28/adset (down 20%) Next day @ 3.00 AM

Scale Down

When To Scale Down:1. If an adset gets no sales 1 day we will leave it be (Not go up or down).2. If it goes without a sale for 2 days in a row we will scale it down 20%

No sales ❌ROI < 120%)

Kill It

Get 1 sales ✅ (ROI > 120%)

Ad set-4 Budget= $24/adset (down 20%) Next day @ 3.00 AM

Scale Down

When To Scale Down:1. If an adset gets no sales 1 day we will leave it be (Not go up or down).2. If it goes without a sale for 2 days in a row we will scale it down 20%

No sales ❌ROI < 120%)

Kill It

Get 1 sales ✅ (ROI > 120%)

Ad set-4 Budget= $20/adset (down 20%) Next day @ 3.00 AM

Scale Down

When To Scale Down:1. If an adset gets no sales 1 day we will leave it be (Not go up or down).2. If it goes without a sale for 2 days in a row we will scale it down 20%

Get 1 sales ✅ (ROI > 120%)

Kill It (back to same budget)

Get 5+ sales ✅ (ROI > 120%)

Scale it & Follow step-2 again

CONTINUE

Get 5+ sales ✅ (ROI > 120%)

Scale it & Follow step-2 again

CONTINUE

Ad set-4 Budget= $41/adset Next day @ 3.00 AM

Scale Up

Get 5+ sales ✅ (ROI > 120%)

Scale it & Follow step-2 again

CONTINUE

Ad set-4 Budget= $50/adset Next day @ 3.00 AM

Scale Up

Get 5+ sales ✅ (ROI > 120%)

Scale it & Follow step-2 again

CONTINUE

Shotgun method

2-3 Sales but ROI <100%

Look Secondary KPI

1. CTR(all) = Low & (CPP)= Low 2.Hops per order form impression = Good

Duplicate it

1. CTR(all) = High & (CPP)= High 2.Hops per order form impression = Bad

Kill It

In first 1- 4 hours

4-5 sales & ROI > 120%

Double the adset right way (max- threshold limit)

Shotgun Method

NOTE- (Shotgun Method) Next day start again from normal adsets not from the maximum adsets

For example

$30 adset--> 4 sales (In 4 hours) & ROI > 120%

Now double the adset budget by using shotgun method

$60 adset--> 3 sales ( in next 4 hours) & ROI > 120%

Continue same way till getting sales and ROI > 120%

$60 adset--> 3 sales ( in next 4 hours) & ROI < 120%

Leave it

Floating