Wondershare EdrawMind
Scaling Strategy (Facebook)
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Harinder Singh
A mind map about Scaling Strategy (Facebook). Scaling Facebook ads could take your advertising to the next level. Check it out if you interested.
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Outline
Setup Proxies for Multiple Facebook Profiles (Day-1)
Proxy setup1. Settings--> General--> Network Settings--> Manual Settings ( click 3 boxes)2. Settings -->Privacy and settings--> Always (Click box) (Do not Track) 3. Type in search --> About:Config--->Search again --> media.peer--. True-->False (convert)
Scaling the campaign
1 campaign (6-10 adsets) (Run at least 48 hours)
In 48 hours
No sale
Kill It
1 Sale but CPP > 2 X Front End Offer Price)
Kill It
In 48 Hours
1 sale only (in 48 hours)
1 Sale (In 48 hours & ROI <120%)
Kill It
1 Sale (In 48 hours & ROI >120%)
Leave It
"False Positive"
2-3 sales
2-3 Sales & ROI > 100%
It is called Winning Campaign
Scale it Name-Ad Set Budget per day = $20
Horizontal Method
When to Scale Up (Horizontally) 1. We only duplicate an adset if it has 10+ initial sales.2. When we scale up , we always make the new adsets $25/day, regardless as to what the “Mother” adset is at.3. We never Scale Up any adset that had no sales the day before, regardless as to what its “overall” performance is.
STEP-1 Duplicate it (3-5 times Duplicate)- Duplicate @ $20-$80 per adset Always duplicate next day @ 3.00 AM
For example
Ad set-1
Get 2+ sales ✅ (ROI > 120%)
Scale it & Follow step-1 again
Ad set-2
No sales ❌ (ROI < 120%)
Kill It
Ad set-3
No sales ❌ROI < 120%)
Kill It
Ad set-4
Get 2+ sales ✅ (ROI > 120%)
Scale it & Follow step-1 again
Ad set-5
Get 2+ sales ✅ (ROI > 120%)
Scale it & Follow Step-1 again
Vertical Method
STEP-2 Duplicate it (3-5 times Duplicate)- Duplicate 20-30% adset budget every 48 hours Always duplicate next day @ 3.00 AM
For example
Ad set-1 Budget= $24/adset
Scale Up
Get 2+ sales ✅ (ROI > 120%)
Scale it & Follow step-2 again
Ad set-1 Budget= $28/adset Next day @ 3.00 AM
Scale Up
Get 3+ sales ✅ (ROI > 120%)
Scale it & Follow step-2 again
Ad set-1 Budget= $35/adset Next day @ 3.00 AM
Scale Up
Get 5+ sales ✅ (ROI > 120%)
Scale it & Follow step-2 again
CONTINUE
Ad set-2 Budget= $24/adset
Kill It
No sales ❌ (ROI < 120%)
Kill It
Ad set-3 Budget= $24/adset
Kill It
No sales ❌ROI < 120%)
Kill It
Ad set-4 Budget= $24/adset
Scale Up
Get 2+ sales ✅ (ROI > 120%)
Scale it & Follow step-2 again
Ad set-4 Budget= $28/adset Next day @ 3.00 AM
Scale Up
Get 4+ sales ✅ (ROI > 120%)
Scale it & Follow step-2 again
Ad set-4 Budget= $35/adset Next day @ 3.00 AM
Scale Up
No sales ❌ROI < 120%)
Kill It
Get 1 sales ✅ (ROI > 120%)
Ad set-4 Budget= $28/adset (down 20%) Next day @ 3.00 AM
Scale Down
When To Scale Down:1. If an adset gets no sales 1 day we will leave it be (Not go up or down).2. If it goes without a sale for 2 days in a row we will scale it down 20%
No sales ❌ROI < 120%)
Kill It
Get 1 sales ✅ (ROI > 120%)
Ad set-4 Budget= $24/adset (down 20%) Next day @ 3.00 AM
Scale Down
When To Scale Down:1. If an adset gets no sales 1 day we will leave it be (Not go up or down).2. If it goes without a sale for 2 days in a row we will scale it down 20%
No sales ❌ROI < 120%)
Kill It
Get 1 sales ✅ (ROI > 120%)
Ad set-4 Budget= $20/adset (down 20%) Next day @ 3.00 AM
Scale Down
When To Scale Down:1. If an adset gets no sales 1 day we will leave it be (Not go up or down).2. If it goes without a sale for 2 days in a row we will scale it down 20%
Get 1 sales ✅ (ROI > 120%)
Kill It (back to same budget)
Get 5+ sales ✅ (ROI > 120%)
Scale it & Follow step-2 again
CONTINUE
Get 5+ sales ✅ (ROI > 120%)
Scale it & Follow step-2 again
CONTINUE
Ad set-4 Budget= $41/adset Next day @ 3.00 AM
Scale Up
Get 5+ sales ✅ (ROI > 120%)
Scale it & Follow step-2 again
CONTINUE
Ad set-4 Budget= $50/adset Next day @ 3.00 AM
Scale Up
Get 5+ sales ✅ (ROI > 120%)
Scale it & Follow step-2 again
CONTINUE
Shotgun method
2-3 Sales but ROI <100%
Look Secondary KPI
1. CTR(all) = Low & (CPP)= Low 2.Hops per order form impression = Good
Duplicate it
1. CTR(all) = High & (CPP)= High 2.Hops per order form impression = Bad
Kill It
In first 1- 4 hours
4-5 sales & ROI > 120%
Double the adset right way (max- threshold limit)
Shotgun Method
NOTE- (Shotgun Method) Next day start again from normal adsets not from the maximum adsets
For example
$30 adset--> 4 sales (In 4 hours) & ROI > 120%
Now double the adset budget by using shotgun method
$60 adset--> 3 sales ( in next 4 hours) & ROI > 120%
Continue same way till getting sales and ROI > 120%
$60 adset--> 3 sales ( in next 4 hours) & ROI < 120%
Leave it
Floating
