When to Scale Up (Horizontally) 1. We only duplicate an adset if it has 10+ initial sales.2. When we scale up , we always make the new adsets $25/day, regardless as to what the “Mother” adset is at.3. We never Scale Up any adset that had no sales the day before, regardless as to what its “overall” performance is.

STEP-1 Duplicate it (3-5 times Duplicate)- Duplicate @ $20-$80 per adset Always duplicate next day @ 3.00 AM

STEP-2 Duplicate it (3-5 times Duplicate)- Duplicate 20-30% adset budget every 48 hours Always duplicate next day @ 3.00 AM

$60 adset--> 3 sales ( in next 4 hours) & ROI > 120%

$60 adset--> 3 sales ( in next 4 hours) & ROI < 120%