Scaling Strategy (Facebook)

Scale Down
Scale Down
Scale Down
Scale Up
Scale Up
Scale Up
Scale Up
Scale Up
Kill It
Kill It
Kill It
Leave It
Scale Up
Scale Up
Scale Up
Kill It
Kill It
"False Positive"
Look Secondary KPI
Duplicate it
Kill It
Shotgun Method
NOTE- (Shotgun Method) Next day start again from normal adsets not from the maximum adsets
Leave it
Setup Proxies for Multiple Facebook Profiles (Day-1)
1 sale only (in 48 hours)
1 Sale but CPP > 2 X Front End Offer Price)
No sale
In 48 Hours
In 48 hours
1 campaign (6-10 adsets) (Run at least 48 hours)
Scaling the campaign
1 Sale (In 48 hours & ROI <120%)
1 Sale (In 48 hours & ROI >120%)
STEP-1 Duplicate it (3-5 times Duplicate)- Duplicate @ $20-$80 per adset Always duplicate next day @ 3.00 AM
Scale it Name-Ad Set Budget per day = $20
Horizontal Method
Vertical Method
Shotgun method
For example
Ad set-1
Ad set-2
Ad set-3
Ad set-4
Ad set-5
Get 2+ sales ✅ (ROI > 120%)
No sales ❌ (ROI < 120%)
No sales ❌ROI < 120%)
Get 2+ sales ✅ (ROI > 120%)
Get 2+ sales ✅ (ROI > 120%)
Scale it & Follow step-1 again
Kill It
Kill It
Scale it & Follow step-1 again
Scale it & Follow Step-1 again
STEP-2 Duplicate it (3-5 times Duplicate)- Duplicate 20-30% adset budget every 48 hours Always duplicate next day @ 3.00 AM
Scale it & Follow step-2 again
Kill It
Kill It
Scale it & Follow step-2 again
Get 2+ sales ✅ (ROI > 120%)
No sales ❌ROI < 120%)
No sales ❌ (ROI < 120%)
Get 2+ sales ✅ (ROI > 120%)
Ad set-4 Budget= $24/adset
Ad set-3 Budget= $24/adset
Ad set-2 Budget= $24/adset
Ad set-1 Budget= $24/adset
For example
Ad set-1 Budget= $28/adset Next day @ 3.00 AM
Get 3+ sales ✅ (ROI > 120%)
Scale it & Follow step-2 again
Scale it & Follow step-2 again
Get 5+ sales ✅ (ROI > 120%)
Ad set-1 Budget= $35/adset Next day @ 3.00 AM
CONTINUE
Ad set-4 Budget= $35/adset Next day @ 3.00 AM
Scale it & Follow step-2 again
Get 4+ sales ✅ (ROI > 120%)
Ad set-4 Budget= $28/adset Next day @ 3.00 AM
Kill It
No sales ❌ROI < 120%)
Ad set-4 Budget= $28/adset (down 20%) Next day @ 3.00 AM
Get 1 sales ✅ (ROI > 120%)
CONTINUE
Get 5+ sales ✅ (ROI > 120%)
Scale it & Follow step-2 again
Scale it & Follow step-2 again
Get 5+ sales ✅ (ROI > 120%)
CONTINUE
Get 1 sales ✅ (ROI > 120%)
Ad set-4 Budget= $24/adset (down 20%) Next day @ 3.00 AM
No sales ❌ROI < 120%)
Kill It
Get 1 sales ✅ (ROI > 120%)
Ad set-4 Budget= $20/adset (down 20%) Next day @ 3.00 AM
No sales ❌ROI < 120%)
Kill It
Get 1 sales ✅ (ROI > 120%)
Kill It (back to same budget)
Scale it & Follow step-2 again
Get 5+ sales ✅ (ROI > 120%)
CONTINUE
Ad set-4 Budget= $41/adset Next day @ 3.00 AM
Ad set-4 Budget= $50/adset Next day @ 3.00 AM
CONTINUE
Get 5+ sales ✅ (ROI > 120%)
Scale it & Follow step-2 again
Floating
2-3 sales
2-3 Sales & ROI > 100%
2-3 Sales but ROI <100%
It is called Winning Campaign
1. CTR(all) = High & (CPP)= High 2.Hops per order form impression = Bad
1. CTR(all) = Low & (CPP)= Low 2.Hops per order form impression = Good
In first 1- 4 hours
4-5 sales & ROI > 120%
Double the adset right way (max- threshold limit)
For example
$30 adset--> 4 sales (In 4 hours) & ROI > 120%
Now double the adset budget by using shotgun method
$60 adset--> 3 sales ( in next 4 hours) & ROI > 120%
Continue same way till getting sales and ROI > 120%
$60 adset--> 3 sales ( in next 4 hours) & ROI < 120%
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