Net Promoter Scale

Net Promoter Scale
DETRACTORS
Rate you from 0 - 6
Require proactive outreach
to mitigate brand damage
Are not particularly satisfied
by your product or service
PASSIVES
Rate you between 7 - 8
Are susceptible to competitive
offerings
Are left out of the NPS
calculation
PROMOTERS
Rate you between 9 - 1O
Are loyal and likely to repurchase
from you
Fuel viral growth through word of
mouth
DETRACTORS 0-6
PASSIVES 7-8
PROMOTERS 9-10
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