"investmentsments made before COVID-19 (digitization of collections, creation of virtual museums)" UNESCO 2020

Metaverse

Digital Content

"least 15% of the museums. In particular, social media activities increased for more than half of the museums surveyed". ICOM

Assess how Art Museums and Audiences are evolving with Digital impact

Strategies and modes for digital engagement

Environment of Mutual trust

museums should produce and convey knowledge

value chain (communication structure)

Will the change in investment strategies in digital content extend beyond COVID?, and will the shift cause leaders of Art Museums to address Vision and Mission Statements?

Novel situation

of cultural institutions bringing communities together

revaluating how to deliver on their missions

Digital planning / digital strategy

Human Connection

Adapting

Virtual, rather than physical interaction

‘New normal’

Think about what will be unique about the Covid environment i.e., what novel factors were there in the participation

What enabled this shift

What bought about the change

It became urgent, people had just been moving online

It has brought lots of positive

pandemic

Mental health

what are the issues from this movement into the digital sphere?

Capturing the zeitgeist of this new digital age

this is where things have been moving in the field, these are the issues, this is what's going on.

Presentation

there's more reason why people who never invested in digital should be doing it right so that's so you give us a picture of what is going on right now in terms of museums and digital and then audiences.

Digital citizenship

museums are changing and becoming ‘smart’

"Digitisation is essential for the expansion of experience and knowledge provided by museums [34], and COVID-19 is accelerating this trend."

Embodiment

Explore the boundaries of Art Museums with respect to space

Define Digital space

How to translate the experience of walking around an art museum

Socially engaged spaces

Museums have been transformed from spaces for people to spaces of people

the museum as a space for social discourse

Creative Digital In-between space

Investigate digital Audiences and how they might transform to become part of a digital community (Belonging)

Aura, experience and being together

Investigate Strategies for expanding digital engagement and audience participation

Community and the idea of audiences and digital communities.

Virtual connectedness

Connection belonging

Define online participation and remote collaboration

Define social integration

value co-creation

connecting museums

Human Interaction

participatory online exhibitions

different ways of engagement

Monetising digital content

‘engagement shift’

What digital engagement strategies have been used successfully by museums, and can be adopted by a visual art space? If not, why not?

Movement from audiences as passive people to people who are more engaged and then of course it moved even more in the direction of co creators, audiences are now creating work with museums

attract users, amid the changing social context

‘digital communications technologies are giving audiences more agency than ever before to signal and tailor their leisure and entertainment preferences’ (Walmsley 2019, 2, 5-6)

improve audience value with technology

utilize audience insights.

digitalisation

emergance of new or unknown virtual tools

Vast Possibilities of Virtuality

Filled the gap

"One of the most distinctive outcomes of the crisis for the cultural sector is that it shrunk the global to fit our computer screens and made local events resound globally. The digital or immaterial became tangible, substituting for what we previously enjoyed as physical and proximate"

‘audience-centricity’ (walmsley)

Digitalisation is changing the relationship between museums and users

Digital evolution

Hegamonic influence

capable of extracting and controlling data

There are limitations with digital, for example, alienation.

Affordability

reliant on a mediascape and digital infrastructure

Alienation

connect and inspire communities, the world in which they exist has changed.