Market Segmentation Mind Map

Market Segmentation of Posh and Pearls De Luxe
Demographic
Gender
Age
20-40 years old
Male and Female
Geographic
Occupation
Professionals, and employees
Life-cycle stage
Single people, young unmarried couples, older unmarried couples with children, expecting mothers
Region
The Bahamas, US, and Canada
Density
Urban
Psychographic
Social Class
Middle and upper-class markets
Lifestyle
Reformer, aspirer, explorer, achiever, mainstreamer
Behavioral
Benefits sought
A place that produce exceptional events.
Degree of loyalty
To get a lot of referrals based on the amazing quality of work produced. .
‘Hard core’ loyalty
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