Mind Map Of Samsonite Segmentation, Targeting, And Positioning (STP)

Samsonite Segmentation, Targeting, and Positioning
Demographic
Geographic
Socio economic
Behavioral
Over 25 years old
Men and women
Businessmen and Traveler
High-income groups
Urban areas
International locations
Lifestyle: explorer, succeeder, business life
Personality: responsible, quality oriented
Usage rate: regular basis
Benefit sought: durable, exact luggage weight, confidentiality
Segmentation
Targeting
Positioning
Positioning of Samsonite
Innovative design
Highly educated
Social class: middle and upper class
Psychographics
Interest: exploring, open to experiencing new things
High fashion
A premium brand
Fulfilling The global on-the-go lifestyle
Multi-brand marketing channel and strategy
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