Sales and Marketing

This Mind Map outlines some general knowledge about sales and marketing. Starting from product development, the proess makes its way through customer orders, customer acquisition, CRM, cost structure review, management, auditing, among other topics. The mind map gives an overview of the overall steps and main subjects of sales and marketing. Visit EdrawMind to find out more!

Edited at 2022-07-05 07:16:19

Regal Jewerly

Sales and Marketing

Regal Jewerly

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Sales & Marketing

7.Product Development

a. Samples (SRN, SRE, RND) b. Item quotation c. Analysis (mold & sketch quota, mold successful rate)

8.Order

a. Prepare data for ERP entry b. Pre-production sample (QA sample) c. Follow up orders d. Customer pre-shipment requirements (Stamp, inspection, testing, booking and follow up)

9.Customer acquisition

a. New customer sources b. Customer credit and background check c. Company introduction i.Company profile ii.Capabilities iii.Capacity

10.Client relationship management (CRM)

a. Customer service b. Customer visit c. Complaints, returns, & feedback management d. Survey management e. Customer contract & manuals management

11.Cost Structure Review

a. Marketing and sales terms review (Mark ups & CN/DN) b. Margin control

6.Management

a. Sales value forecast b. Yearly plan & Project Plan c. Department Organization (Organization chart, Layout, Mind map, JD/JS,KPI, Development plan, budget) d.IDP Internal Training

5.Audit

a. Internal Audits (5S, ISO DCC audit) b. External Audits (Compliances & certifications, KPMG)

4.Trip

a. Organize trip logistics (Budget, documents, travel & accommodation) b. Customer meeting preparation (visitor list, scheduling, agenda) c. Sample & collection review, quotation, and selection d. Pre & post trade presentation and evaluation

3.Fair

a. Organize trade fair logistics (budget, registration, travel & accommodations) b. Customer meeting preparation (visitor list, scheduling, agenda) c. Sample review, quotation, and selection d. Pre & post fair presentation and evaluation

2.Marketing Plan

a. Website & Social media accounts management b. Advertisements c. Email marketing d. Corporate announcements e. Marketing content creation (Blogs, posts, videos, fliers) f. RJM Brand image management

1.Market Analysis

a. Competitor analysis b. Customer analysis c. Business trend analysis