4PS of Marketing Mix

The 4Ps of marketing mix were four key elements used when marketing a product or service: product, price, place, and promotion. Businesses typically consider the four Ps when developing marketing plans and strategies to market to their target audience effectively. Although there are numerous other "marketing mixes," the four Ps are the most common and essential for developing a successful marketing strategy. This article will explain their purpose and history and provide a detailed breakdown of the four Ps.