4PS of Pharmaceutical Marketing

Policies and strategies related to all four pillars of pharmaceutical marketing of pharmaceutical companies operating in India are being investigated. This paper summarises the Indian pharmaceutical industry's evolution and near-term prospects. The drug and pharmaceutical industries are critical to any country's health care system. The pharmaceutical industry in India is one of the most well-organized. This industry is essential to promoting and sustaining progress in global medicine. In its broadest sense, marketing entails making decisions about what products or services to put on the market, who the potential customers for these goods are, how to reach the target markets and persuade them to buy, and so on.