Product Marketing Mix 4PS Analysis

The marketing mix for a product The four basic pillars of any marketing strategy are summarised in the four ps analysis. The theory underlying the product marketing mix four ps analysis is that addressing all four Ps will increase sales. The concept, also known as marketing mix, was introduced by McCarthy in his book Basic Marketing: A Managerial Approach in 1960. This means understanding what your offer requires to stand out from competitors and win over customers, according to the four Ps strategy.