Qualitative Methods Concept Map

Qualitative Methods
Nature
Qualitative Research Process
Management Contexts
Grounded Theory And Qualitative
Research
Range
Focuses on individual full or partial life histories
Methods
Biography
Autobiography
Oral history
Memory work
Personal domain histories
May involve in-depth interviews
Tests existing theory
Theories and models grounded in real empirical
observations
Researcher approaches data with no preformed
notions in mind
Consumer decision making
Corporate culture
Power relationships
Widely used in research involving
Recursive appoach
Sequential
Making notes of emerging relationships
Research methods use and generate qualitative
information
Generally collect large amount of rich data
about a relatively small number of people
Enable researcher to ecplain in datail
Useful in examining personal changes over time
Biographical Research
Purpose
Interviewing
Recording
When subjects research are relatively few in
number
When information obtained is likely to very
When topic is to be explored as a preliminary
stage
Avoid conversational style
Do not be afraid of silence
Tape recording
Transcripts
Checklist
Level of Current training
Why training
Constraints like home, money
Past education
Personality
Skills
Career aspirations
In Depth Interviews
Form of qualitative research
This technique is used
When a partucular group is small
When interaction process itself is of interest
Group Interviews and Focus groups
Researcher becomes direct partipant
Practical callenges
Researcher may be known by subjects as a
researcher
More interaction between researcher and
people being researched
Partiicipant Observation
Analysis of texts
Includes Print, audio-visual, aetfacts
Ethnography
Draws on a variety of techniques
Seeks to see word through eyes of theose being
researched
As an alternative to In depth interviews
Empirical materials
Searching key words from empirical materials
Coding key words
Focuses on people's understanding
Allow a reseacher to experience research
issues from participant's perspective
Tend to fcus on human interest issues
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