Mind Map Gallery Casio Target Market
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Casio Target Market
This is a mind map that contains information about Casio's target market.
Edited at 2020-10-12 06:30:14
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- Outline
Casio Target Market
Partners
Upstream partner
Don't have upstream
Downstream partner
Diversity advertising
in national newspapers, lifestylemagazines, influential websites, andposters in big cities, in metro stations
in nightclubs, in shopping centers and atexhibitions
Channel design decisions
TARGET CONSUMERS WANT FROM THECHANNEL
Casio is touching the lives of each andevery age group of customers in some orother way in this digital age through its
product portfolio globally more especiallythe emerging markets where competitionfrom the global brands are less
CHANNEL OBJECTIVES:
Differentiated targeting strategy
TYPE OF INTERMEDIATES:
Intensive distributions
Multichannel distribution
Evaluating the
Major Alternatives
Decide about the Major Alternatives ofCASIO is very efficiently
and longterm commitments with theproducer.
Marketing strategy
Segmentation,
targeting,
positioning
Segmentation
Mix of demographic, geographicand
psychographic segmentation
strategy
Targeting
Differentiated
targeting strategy
Positioning
Devise strategies for acquiringthe potential customers of
different segments in different
product categories
Competitive
advantage
Diversified broad product
portfolio
Strong Hold in Consumer
electronics segment
Glocal strategy.
Distribution Strategy
Multichannel distributionMultichanneldistribution
Reduction in the distribution cost andoptimization of the channel
Competitive analysis
The market in which Casio compete isovercrowded with a large number ofnational, local and multinationalcompanies.
The market is price sensitive
Market analysis
Casio faces various bottlenecks in termsof technological product life cycle , rapidchange in the technology
The increasing competition from theglobal companies