BCG Matrix of McDonalds

This is a BCG matrix of McDonald's. McDonald's has the highest market share in the fast food industry followed by, its core competitor Yum Brands, which owns KFC, Pizza hut, and taco bell. BCG matrix is a four-dimensional framework each dimension states the competitive position of the company segments. McDonald divided its company operation into four geographical segments, America, Europe, APMEA (Asia Pacific, Middle East, Africa geographical region), and others.

Edited at 2022-12-07 01:31:50