influence or change consumers' needs
planning the right products &
marketing strategy to
meet consumers' longterm needs
interested in achieving
current sales target
persuade consumers to
by goods using
hard-selling techniques
increase price, reduce availability, make people scarsed
raise prices, reduce promotion & service level
keep up or improbve quality &continually measure consumer satisfaction
change demand pattern through flexible pricing, promotion & other incentives
Find new target markets, change product features, develop more effective communication
measure the size of potential market & develop goods & services
connect the benefits of the product with people's needs and interests
find our why pp dislike the product, redesign it,
lower prices and use more positive promotion
locations of selling points
goods or services that satisfy comsumers' needs/wants
organise, implement and control the marketing efforts
design marketing strategies
anticipate needs by developing new products
identify consumers' needs