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Galeria de mapas mentais ENTREPRENEURIAL & INNOVATION MINDSET

ENTREPRENEURIAL & INNOVATION MINDSET

O pensamento inovador no processo empreendedor é um dos principais fatores que impulsionam o sucesso de um negócio. Tomando o WD-40 como exemplo, seu nome vem do fato de que o produto passou por 39 versões fracassadas antes de finalmente ter sucesso. Este processo demonstra as dificuldades e persistência do trabalho de inovação, onde cada versão de melhoria é uma otimização e refinamento do produto. Pensamento inovador é crucial ao projetar produtos para as empresas, pois pode ajudá-las a se destacar na feroz concorrência de mercado. Hoje em dia, WD-40 alcançou sucesso comercial e a empresa mudou para um modo de trabalho diário. Mas a consistência ainda é importante toda vez que o produto é usado, o que reflete o equilíbrio entre inovação e estabilidade.

Editado em 2022-01-26 02:04:27

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ENTREPRENEURIAL & INNOVATION MINDSET

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ENTREPRENEURIAL & INNOVATION MINDSET

Why do they call it WD-40?

The name WD-40 was created because there were 39 failed versions of the product。Creating 40 different versions of something is an example of innovative work。Innovative work was appropriate when the company was designing the product。Now that the product is commercially successful，the company has shifted to routine work。It is important for the product to be the same every time someone uses it，so variance is discouraged.

Innovative Work vs Routine Work

• Routine Work - Work that is done without variance in a way to reduce the possibility of failure. • Innovative Work - Work that is done with increased variance, and failure is expected.

What is Innovation?

is about : Finding what people need and Not what they say they want

What is Innovation?

Creativity + Implementation = Innovation

What is Mindset?

FIXED MINDSET: The assumption held by people who perceive their talents and abilities as set traits.

GROWTH MINDSET: The assumption held by people who believe that their abilities can be developed through dedication, effort, and hard work.

Fixed Mindset :

• I am either good at it, or I am not. • When I am frustrated, I give up. • I don’t like to be challenged. • When I fail, I am no good. • Tell me I am smart. • My abilities determine everything.

Description

Person

Specification

Growth mindset:

• I can learn anything I want to. • When I am frustrated, I persevere. • I want to challenge myself. • When I fail, I learn. • Tell me I try hard. • My effort and attitude determine everything.

Attire

Manner

Punctual

How to transform your fixed mindset into growth mindset?

• By becoming aware of that “voice” in your head that questions your ability to take on a new challenge. • By recognizing that you have a choice in how you interpret what that voice is telling you, by responding to that voice, and by taking action.

Mindset can be Changed !

Even if your mindset is a fixed one, it is possible to learn a growth mindset and thereby boost your chances for happiness and success.

What is mindset:

Dweck observes the growth mindset in successful athletes, businessmen, writers, musicians; in fact, anyone who commits to a goal and puts in the hard work and practice to attain it. She believes that people with growth mindsets tend to be more successful and happier than those with fixed mindsets.

Entrepreneurial Mindset :

Fixed Mindset

FIXED MINDSET: “Why do you want to start up a business? You need accounting skills. You were always terrible at math at school. Are you sure you can do it?”

FIXED MINDSET: “If you fail, people will laugh at you.”

FIXED MINDSET: “Dude! This wouldn’t have happened if you were actually good at accounting in the first place. Time to throw in the towel.”

FIXED MINDSET: “Why am I being criticized for doing badly in the accounting exam? It’s not my fault. I’m just not cut out for accounting, that’s all.”

Growth Mindset

GROWTH MINDSET: “I might not be any good at accounting at first, but I think I can learn to be good at it if I commit to it and put in the time and effort.”

GROWTH MINDSET: “Give me the name of one successful person who never experienced failure at one time or another.”

GROWTH MINDSET: “Not so fast. Look at Richard Branson and Sean Parker—they suffered lots of setback along the way, yet they still persevered.”

GROWTH MINDSET: “I can own this setback and learn from it. I need to do more practicing, and next time, I will do better.”

Entrepreneurial Mindst:

1-“The ability to quickly sense, take action, and get organized under uncertain conditions.”

2-This also includes the ability to persevere, accept and learn from failure, and get comfortable with a certain level of discomfort!

Cognitive Strategies

Cognitive strategies are the ways in which people solve problems such as reasoning, analyzing, experimenting, and so forth.

Concept of Metacognition:

Ex: Reading through a complex legal document

• You don’t understand some of it • You might go back and re-read it • Pause to think it through • Note the elements that don’t make sense to you • Either come back to it later or find a way to clarify the parts you don’t understand.

Metacognition:

- What is my goal ?

How motivated am I ?

What do I already know about this ?

How much time will it take?

What strategy works best?