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MindMap Gallery Low Risk Entrepreneurship Classic Complete Edition
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Low Risk Entrepreneurship Classic Complete Edition
Low-Risk Entrepreneurship: Classic Complete Edition, "Low-Risk Entrepreneurship: Classic Complete Edition" mainly talks about how to reduce entrepreneurial risks. The book proposes 7 replicable logics that can significantly reduce entrepreneurial risks.
Edited at 2024-01-20 15:46:39
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Low Risk Entrepreneurship Classic Complete Edition
- bacteria
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
- Plant asexual reproduction
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
- Reproductive development of animals
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
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- Outline
7 Lessons on Entrepreneurship--Founders in Action Qiuye (Essentials from the Whole Book)
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- 1
"Low Risk Entrepreneurship: Classic Complete Edition"
Every successful business is an original creation
Why start a business?
The risks of part-time work are certain and will appear sooner or later.
Resigned
Entrepreneurship risks are asymmetric
What is lost is limited
What you get is unlimited
What kind of person is suitable for starting a business?
What kind of people have examples of successful entrepreneurship?
People who read less
hot-tempered person
solitary person
etc......
What is a good entrepreneur?
Work hard, keep learning, summarizing, and adjusting
Good at controlling risks
1 Basic logic of low-risk entrepreneurship
Everyone has the opportunity to start a low-risk business
Successful entrepreneurship can be learned and replicated
Examples of entrepreneurial success
illiterate person
security guard
disabled people
dyslexic
If people like you are successful, you can be successful too
Entrepreneurship is a release of one's own abilities
What kind of person is suitable for starting a business?
People who love entrepreneurship and want to start a business can start a business
positive mind
Only if you have a good mentality and don't leave the poker table can you have the opportunity to live longer and finally make money.
The first preparation for low-risk entrepreneurship
1 The quality of your relationship with your parents determines your entrepreneurial success.
Family of origin affects a person’s attitude towards money
The most important thing in running a business is cash flow, not net assets
A low sense of security will also affect your attitude towards money
People will always subconsciously choose the path they are most familiar with
influence decisions
2. Re-understand the relationship with parents
Realize they are doing the right thing
What they did was the best solution they could do under the circumstances.
Personality determines the risk of starting a business
1 Oxytocin
Determine the intimate relationship between people
2 adrenaline
put people in a state of excitement
3 cortisol
cause anxiety
Solve a social problem elegantly
Find a problem worth solving and solve it
1 elegance
Google's corporate elegance is reflected in "Don't be evil"
Repeated trial and error iteration to let the product grow naturally
2 Solve a social problem
All great companies in the world have achieved success because they solved a huge contradiction.
The essence of business is to encounter conflicts and then resolve them. All great innovations are about completing the impossible and building a bridge across the river of the impossible.
Entrepreneurs must resolve conflicts and face them squarely
Uniqlo solves the contradiction between "good quality" and "low price"
Ramboxi Pharmaceuticals India solves the contradiction between high-priced drugs and poor consumers
question
"Convergence Problem"
There is a standard answer
"Divergent Problem"
There is no standard answer
When we face a problem with no standard answer, there is only one solution, which is to improve our cognitive level.
The essence of entrepreneurship is to work autonomously
The sign of a person's transformation from a worker to an entrepreneur is not to resign or register a company, but to independently change his lifestyle and attitude.
Examples of proactive work
newton
einstein
cognitive dissonance
It is very dangerous for inventors to start a business
Inventors love inventions, not solving social problems
When an invention is merely to demonstrate the entrepreneur's ingenuity rather than taking the existing problems of society as the starting point, such entrepreneurship will end in failure in most cases.
Starting a business is a joyful thing
subtopic
Peter Drucker: If an entrepreneur subconsciously carries a lot of struggle, a sense of hardship, and the assumption that human nature is evil, then all kinds of things he does will unconsciously arouse the malice of others and make the enterprise There are always huge risks.
2 Starting a business starts with finding a good problem
Discover low-risk entrepreneurial opportunities from complaints
A classmate complained that he could not find the contact information of other classmates.
Didi
Colleagues complain that it’s too difficult to take a taxi
ofo and Mobike
Complained that it is too far from work to the subway
Start now, listen to the complaining voices around you, find out from these voices what customers really need, and then start solving them.
Gain deep insight into your customers’ lives and souls
The core of insight is that you have to put your feet in other people's shoes and you have to be able to put yourself in someone else's shoes.
1. The risk factor of being Party B is extremely high
No direct access to real customers
2. Gain insight into customers’ lives and souls
One clock doubles sales
Insight into customer attention time at train stations
Laundry for men
Insights into Indian women complaining about men not doing housework
To truly gain insight into low-risk entrepreneurial opportunities, entrepreneurs must enter the customer's life, become one with his soul, and see how the problem should be solved from his perspective.
Forget about being a founder
Philip Kotler: "Strictly speaking, there is no product at all. The only thing customers pay for is the experience."
1. The “curse of knowledge” will amplify entrepreneurial risk
Professionals will ignore the differences from ordinary users and thus ignore the ordinary user experience
Your "uniqueness" may seem to others to be "unnecessary"
If you want to improve the user experience, you have to experience it yourself. If you are not satisfied with your product, don't expect the market to bring you flowers and applause.
2. Experience the product from the user’s perspective
Get rid of the halo and experience the product from the user’s perspective
Find big goals for change
1. The problem found must be big enough
Consider whether the market size is large enough
Note: No product can please everyone. Don’t try to make a great product that everyone from 80-year-olds to 3-year-olds can use at the beginning of your business.
2.MTP: ambitious change goals
Google’s MTP is “managing the world’s information”
Microsoft's MTP is to "let office computers around the world use Microsoft software."
UNIQLO's MTP is to "provide the highest quality clothes at the lowest price."
With MTP, you will find that starting a business is no longer a very risky thing. Excellent talents and other resources will spontaneously gather around you, making every step you take solid and full of hope.
Break through the most painful points for customers
If you want your customers to fall in love with you over time, you must first make them fall in love with your product at first sight.
Only by making breakthroughs at the most painful points for customers can we gain customer favor in the shortest time and minimize entrepreneurial risks.
The game between real pain points and fake pain points
Pain points can also be real or fake, and you don’t have only one path to take. As long as you are willing to observe and experience carefully, you will find a breakthrough in low-risk entrepreneurship.
1. Learn to distinguish real pain points from fake pain points
False pain points are points that are not that painful
2. The process of game between true and false pain points
3 Secrets of the Ten Best Anti-Risk Weapons
Having no secrets is the biggest risk for entrepreneurs
What is the secret?
You can do it, but others cannot do it even if they know it, or even if they do it, it will be different from yours. This is the secret.
ofo and Mobike
There are no secrets so the competition is fierce
Coca Cola
The secret isn’t Coca-Cola’s recipe, it’s the brand
Let me tell you, it’s a good secret that you can’t learn either
The real secret is never afraid of others knowing, because even if you know it, you can't learn it.
The secret of Haidilao is service
The secret of 7-Eleven is the system design
employee empowerment
supply chain management
Gillette's secret is self-elimination
The secret of iPhone is self-iteration
Six good secrets that entrepreneurs must know
1. Resources
Resources cannot be assisted
2.Technology
Science and technology are primary productive forces
Huawei’s secret is technology
3. Operational capabilities
The product of continuous evolution of the operating organization
4. Brand reputation
Brand is a super IP that attracts users
Bad reputation and poor customer stickiness
If entrepreneurs can put reputation and brand in the same position, they will have a competitive advantage that cannot be replaced by others. Even if one day your career really comes to an end, it will be easier than others to make a comeback.
5. Price
Galanz’s price is lower than its peers, and it’s still profitable
6.User
Kevin Kelly: As long as a brand has 1,000 die-hard fans, it can survive well
The “Ten Times Better” Principle to Surpass the Competition
Elon Musk: Either don’t do it, or do it ten times better than your peers.
Disruptive innovation
A way of thinking that "begins with the end in mind", using ten times better results to work backwards at every link in the process, to find areas that may be subverted.
The secret is a process of accumulation slowly
1. The accumulation of secrets requires a process
Accumulate in practice, discover breakthrough points, and then change
2. If you don’t have a secret, pretend you have one
The secret belongs to those who can use their brains. What you need to do is to always stick to the direction you have chosen, slowly accumulate advantages, and find ways to improve your shortcomings. Over time, your advantage will become your "win" and become your secret.
After you find the secret, you have to verify it first
1. Value hypothesis
Assume that customers can realize their value needs when using your products and services
The best way to verify is to "sell" rather than "ask."
See how many people actually pay for your product or service
2. Growth assumptions
Will the customer recommend your product or service to his or her friends?
Build a minimum viable product
1. Minimize
You can build a minimum viable product. If you can do it without spending money, it is best not to spend money. If you can do it for 10,000 yuan, don’t spend 50,000 yuan. If you can do it for 100,000 yuan, don’t spend 1 million yuan.
For start-up companies, the purpose of MVP is to minimize the cost of turning. Because the company is small and the cost of decision-making is low, it is relatively easy for entrepreneurs to make changes.
example:
Fan Deng reads
Coffee shop office
product is email
Groupon in the United States - Group Buying
Find customers first, then develop products
2. Feasibility
The product is minimized, but it cannot affect the normal use of the user
A good user experience should be an organic combination of "minimization" and "feasibility".
Financing needs to be done in a certain way, more money is not always better
In the process of searching for secrets, never ignore cash flow. Cash outflow problems are an important reason for the collapse of many start-up companies.
There is no sense of urgency for lack of money, allowing entrepreneurs to ignore cash flow risks
Money should come from customers, not investors
4 Anti-fragile structural design
Learn to benefit from uncertainty
Uncertainty exercises antifragility
Three characteristics of black swan events
1. Unexpected but inevitable
will definitely happen
2. Impact
a fatal blow
3. Post-event predictability
Make up reasons after the fact
The ability to be antifragile not only allows entrepreneurs to protect themselves when inevitable uncertain risks occur, but also makes them better and more powerful.
Design antifragile business structures
fragile business structure
There is no bottom line for costs, but there is an upper limit for benefits
For example: catering industry
High taxes, high rents, high raw material costs, high labor costs, low profits
Antifragile business structures
It is to control the cost of failure to a minimum while continuously amplifying the upper limit of benefits.
Such as: Fan Deng studying
Even if Fan Deng is alone, he can record classes at home and sell classes through email
Find opportunities for “asymmetric trading”
The truth about entrepreneurship is that you have to realize that the world is not linear.
asymmetric trading
Cost has a bottom line
The income ceiling is very high
Fixed assets do not generate any income
Fixed assets are difficult to realize and uncertainties are high
Entrepreneurship requires emotional pursuit
As entrepreneurs grow, they must pursue emotional pursuits, because emotions are obviously anti-fragile.
Toshiki Akiyama summarizes the "craftsman spirit" into three points:
1. Entrepreneurs need to have feelings, love, sincerity, or concentration, so that they can have strong anti-fragile capabilities.
2. No matter what happens, being yourself is the key. Don’t care too much about other people’s opinions. After all, you are not a “label” in the eyes of others.
3. Learn to be grateful to others, re-understand your relationship with your parents, and reconcile with the world. Only then can you truly embrace entrepreneurship and enjoy the process of entrepreneurship. Since it is enjoyment, it will definitely not be very hard, and you can always maintain a happy mood.
The most painful thing about starting a business is treating your business as a tool for making a living.
Configure your “entrepreneurial barbell”
Entrepreneurship barbell: a retreat when your business fails
Manage risks
1. A good entrepreneur is not good at taking risks, but good at controlling risks.
2. Only when you feel safe in one field can you fully innovate in another field.
If you bet all your money on entrepreneurship, then you must not dare to innovate, because this is your wealth and life.
The biggest difference between fragility and antifragility is whether you have optionality. As long as you have a choice, you will be anti-fragile; once you lose the choice, your company is a very fragile company.
Confucius’ “Entrepreneurial Barbell”
If the country has the Way, then he can be an official; if the country has no Way, then he can be a good person.
Make sure the company has options
1. Entrepreneurship cannot be against human nature
Put employees in constant crisis
No money will be given after taking the goods from the supplier
2. Antifragile boundaries
Companies of different sizes naturally have different antifragile boundaries.
Determine your company’s antifragile boundaries
Capability Traps and Resource Traps
1. Ability Trap
Most people are happy to do what they are good at
Limit other possibilities
A blind eye cannot see the danger
2. Resource trap
Entrepreneurs pay too much attention to the role of resources and ignore things other than resources
5 Empowering bio-entrepreneurial teams
Mechanical management VS biological management
Mechanical management
A system that manages a simple system
simple system
Able to find a system with clear cause-and-effect relationships
Bioecological management
Systems that manage complex systems
complex system
no clear cause and effect relationship
Building an entrepreneurial team requires an extremely complex system. If you follow the idea of mechanical management, you will inevitably fail.
Simple rules transform a mechanical team into a biological team
Complex system of sardines
1. Follow the fish in front.
2. Keep an equal distance from the fish next to you
3. Let the fish behind follow you.
Start-up companies
(1) Contribute to society
(2) Lifelong growth
(3) Keep trying new things
The stability of the parent system comes from the instability of the subsystem
Mechanical management relies on "fear":
Afraid of unemployment, fear of deduction of money, fear of loss of face
Bioecological management methods
The parent system is nature, and the subsystems are living organisms
Treat employees as real beings
The stability of the parent system comes from the instability of the subsystem
If you want to seek the stability of the parent system, you cannot make the subsystem too stable, otherwise the parent system will be in danger of collapse.
If employees are content with the status quo, do not want to make progress, and have no motivation to learn and grow, the parent system will be in danger.
Good talents are all "grown"
For entrepreneurs, they have people in hand and don’t panic. What startups lack most is talent.
Provide "rich soil" for talents to grow
First, let the talents sprout freely from the rich soil. After the sprouts have sprouted, natural selection will follow and the fittest will survive. Those who survive in the end are the talents you need.
The talents recruited may not be able to adapt to the company's soil
Good talents are "grown".
Give every employee ample opportunities to grow on their own
Nothing can only be done by specific talents. As long as one person can do it, people all over the world should be able to do it. The difference only exists in the level of effort.
Growth is more important than intelligence
Intelligence is fixed, growth is evolution in a good direction
All bioecological teams must have a clear direction. Evolution is the ultimate goal of the team.
direction of growth
Entrepreneurs must not worry about employees going off the rails and doing things other than their job duties. What you really need to pay attention to is his motivation for doing it - whether he is trying hard to get better.
Stick to the bottom line and allow employees to make mistakes
Keep the bottom line
Do not engage in fraudulent activities, do not engage in illegal fund-raising, and do not promote blind personality worship and fallacies.
Allow employees to make mistakes
Making mistakes is a process of growing up
The growth of any team or individual is a process of continuous trial and error and continuous improvement. If you don't make mistakes, you won't be aware of your own shortcomings, let alone the direction of improvement.
It's not enough to just allow employees to make mistakes. When employees make mistakes, you have to share the consequences of their mistakes with them. This is biological thinking.
Inspire employee goodwill
Peter Drucker: The essence of management is to inspire and release everyone’s goodwill. Sympathy for others and willingness to serve others are a kind of goodwill; willingness to help others improve their living and working environment is also a kind of goodwill. What managers have to do is to stimulate and release people's inherent potential, create value, and benefit others.
There is a major premise of bioecological management thinking: your product design and business model must have strong enough anti-fragility capabilities, so that they will not be ruined by the mistakes of employees.
Build “alliances” with former employees
Help employees develop a growth mindset before leaving
After leaving, build alliances with former employees
In a bioecological team, former employees are a resource, not a liability
Learn to empower the team’s status
Happiness is contagious, and good service from employees can effectively improve customer experience and satisfaction.
6 Effective communication creates team cohesion
A key element of a high-performing team is a sense of security
A team with a stronger sense of security is more efficient.
Correct understanding of "fear"
90% of them are overreactions
Reduce suspicion among teams
Mutual suspicion leads to disunity
Four management forms of bioecological teams
command type
For novices, you can carefully and thoughtfully tell them "what needs to be done" and "what must not be done."
Coach type
Different questions will be asked of him depending on the specific situation encountered. Let employees think about how to solve the problem themselves
Supportive
Let employees decide what to do, and entrepreneurs will only provide corresponding support.
Authorization
Give employees sufficient space and the opportunity to act independently
Effective communication tools enable management to be implemented
T: Directive communication tool - inform
D: Coaching Communication Tool - Discussion
A: Supportive communication tool – asking questions
Four steps on how to ask questions (GROW)
(1)G: Goal
(2) R: Current status
(3) O: Select
(4) W: Willingness
O: Empowering Communication Tool - Observation
Delegation requires observation. Even if you trust people without trust, excessive trust can easily lead to bad things.
Use secondary feedback to build team member self-accountability
First level feedback
It means that the leader praises an employee for doing something right, but does not explain the reason for the praise.
Secondary feedback
It means that the leader praises employees who have done something right and explains the reasons for the praise.
Secondary feedback is a tool for finding highlights. It can improve the self-esteem of others, establish good relationships between people, convey values, and shape behavior. It is an all-round leadership tool.
Build the backbone of your team
For an organization to be able to continuously iterate, growth, ethics and reflection are needed – three pillars as the cornerstones.
7 Best Customer Development Methods: MGM
One hundred thousand people say yes, it's better than one hundred people screaming
The first element of entrepreneurial success is definitely not marketing routines and promotion strategies, but high-quality products. It is every entrepreneur’s dream to have customers bring you more and more customers, but please remember that MGM’s prerequisite products are. If you don’t have a particularly good, proven product, any promotional marketing method will be a devastating blow to you.
Customers will only give you one chance
Entrepreneurs must learn to cherish their own brands, because customers will only give you one chance.
If you betray your customers' trust, there will be no next chance.
Entrepreneurs don’t need to buy traffic
Good product users will help you promote it
Aha moment: Instead of having a hundred thousand people say yes, let a hundred people scream
“Instead of having a hundred thousand people say yes, it’s better to have a hundred people scream
Let customers bring you new customers
Involve customers in sales
(1) Direct sales
(2) Endorsement
In order to reduce risks, when a client is willing to endorse you, it is best not to directly give him a commission.
(3) Delivery mode
Big V promotion and sales
Let customers provide word-of-mouth
Every customer has huge potential value. In addition to letting him participate in product sales, you can also let him share your product, and then tell more people about the product's reputation.
Improve professional advertising taste
Study Advertising
Ads that excite you are often not good ads. It can excite you, but it may not reach that point in the customer's mind.
There is no best advertisement, only the advertisement that is most suitable for the product.
Two major dimensions to differentiate products
(1) Active purchasing type and passive purchasing type
Products that customers actively purchase out of factors such as interests, hobbies, mood, quality of life, personal enjoyment, etc. are called "active purchase products"
(2) Important products and unimportant products
The biggest difference between the two is the customer's sensitivity to price
Different products correspond to different advertising strategies
(1) Important products to purchase proactively
Have a sense of involvement
Allow customers to be immersed in the advertising atmosphere
In the category of important products that are actively purchased, customers are not sensitive to price. What they care about is status, class recognition and the pleasure that consumption brings to them.
(2) Unimportant products purchased proactively
The focus of advertising should be on emphasizing the identity of the customer
(3) Important products purchased passively
Keep touching their pain points and help them make up their minds as early as possible
(4) Unimportant products purchased passively
The most suitable advertising method is comparison, which just highlights the unique advantages of your product among similar products.
Once you’re sure your ads are effective, don’t change them easily. Customers have limited memory for advertisements, and frequent changes to advertisements will only make customers forget them faster.
Keep communication points within one sentence
Customer attention is the most precious scarce resource.
The following aspects need to be noted
concise
The communication point must be controlled within one sentence, and it must be concise enough, without saying a single extra word.
If you want customers to share your product, you should try your best to give him a concise and easy-to-understand sentence, and don't be reluctant to make subtractions.
Use common sayings
Mr. Hua Shan, Chairman of Huayuhua, once said: "The so-called advertising is not about companies writing a sentence for consumers to listen, but writing a sentence for consumers to pass on to other consumers."
dramatic expression
Sentences full of drama that break the customer's inherent thinking can often make him remember it deeply and gain more communication opportunities.
Directly reflect demands
The slogan directly states what needs the product can provide for consumers without excessive modification. It goes straight to the pain points of consumers and thoroughly addresses them.
Use products to affect public emotions
If your product or brand can evoke emotions in others, it has a chance of spreading wildly among the masses.
Behind every widely circulated product is actually public sentiment.
Jonah Berger divided human emotions into four broad categories.
Positive high arousal mood
Emotions such as nobility, touching, awe, and bravery all fall into this category, and this emotion will make you want to spread it to more people.
Public emotions are most easily mobilized by positive energy.
negative high arousal mood
Fear, anger and anxiety are the negative emotions most likely to trigger sharing behavior
(1) Fear
Fear is the best sales agent
(2) Anger
(3) Anxiety
Positive low arousal mood
Comfort, coziness, leisure, etc. are all typical positive emotions, but few people will forward them. They belong to "positive low arousal emotions".
Negative low arousal mood
Sadness, sadness, fatigue, worry, boredom, etc. are typical negative low arousal emotions.
Let customers see it in their eyes and remember it in their hearts
Visual brands are easier to spread
It is difficult for products that are invisible to become popular
Behavioral surplus of consuming customers
In the process of consumption, consumers unconsciously promote products
LOGO on the packaging bag
LOGO on clothes
Management is invisible, only the brand is visible
Therefore, you must make your own brand
Defeat the “curse of knowledge” with stories
Laziness is part of human nature
You can understand the story without using your brain at all, and you can also be inspired by it.
A good story can single-handedly defeat the "curse of knowledge"
Entrepreneurs tell stories, which can easily trigger a lot of buzz
A good and complete story is often more convincing than a 20-page PPT.
Good stories are designed
Robert McKee: A business strategy is a story waiting to happen
step
(1) Target audience
(2) Theme (background setting)
(3) Inciting event (fuse)
(4) Object of desire
(5) The first action
(6) First feedback
(7) Decisions under crisis
(8) Climax feedback
8. Create an engine for exponential growth
Learn to think with power laws
The transition from linear thinking to power laws
The fundamental principles that determine the emergence of power laws
The results of the first development will become the basis for the next development.
Three underlying theories of exponential growth
"Preference link" theory
Head companies will bring "preferred links", which will generate more and more links, and finally form the "Matthew Effect"
"Flow of Ideas" Theory
It refers to the fact that people are influenced by other people in a subtle way.
"Ability-reach-willingness" theory
At the capability level, you need to continuously lower the threshold for product use so that more customers can use your product.
At the reach level, you need to find ways to connect with more customers and let them bring you new customers.
At the level of willingness, you need to set an ambitious change goal (MTP), continuously enhance the company's idea flow, and let more customers recognize your concept and be willing to actively participate in what you are doing.
An operating method that reduces marginal costs to zero
It is difficult for companies with high marginal costs to achieve exponential growth
To achieve exponential growth, entrepreneurs need to reduce the marginal cost of the business as much as possible until it is zero.
A common characteristic of exponentially growing organizations: operating only on information
internet
No matter how many new customers are acquired, the cost will not increase, that is, the marginal cost approaches zero.
Learn to leverage "leverage resources"
One of the major differences between linear thinking and power law is that the understanding of the word "own" is completely different - linear thinking emphasizes "you only have it when you have it", while power law places more emphasis on "leverage resources".
There are a lot of idle resources in society
Fan Deng’s users are both users and sales
Find the right "lever" to leverage idle resources
The mechanism determines the speed of leveraging "leverage resources"
Exponential growth pursues extremely fast fission, but the core of fission lies in the mechanism.
The mechanism of Starbucks’ rapid fission: 358 equity model
(1) 3%: Motivating employees
Employees can enjoy 3% of the store's stock dividends without having to contribute any money.
(2) 5%: Incentivize store managers
Every time a store manager trains a new employee to open a new store, he can invest 5% in the new store.
(3) 8%: Added a factor to the base of 5%
After the old store manager owns 5% of the shares in 5 stores, he can invest 8% in cash; after owning 8% of the shares in 5 stores, he can own 20% of the shares in the store. That is, after the 11th store, he can own 20% of the shares. 20% stake in a single store.
The key to managing leveraged resources is the pivot
Find key nodes for exponential growth
Finding key nodes is the prerequisite and key for a company to achieve exponential growth.
In the entrepreneurial stage, you simply can’t wait for the moment when everything is ready
Build a cross-department growth team
According to the exponential growth model, the larger a startup is, the faster it should grow.
Jack Welch: “The most important responsibility of a CEO in a company is growth.
The next direction of growth for your business should be determined by data, which determines what you should and shouldn't do.
Establish a cross-department and cross-field growth team
The growth team should include the following roles: growth owner, product manager, software engineer, marketing specialist, data analyst, and product designer.
The growth team must receive strong support from the entrepreneurs because the growth team often requires the deployment of human or other company resources
Conduct growth experiments on specific metrics