With the popularity of smartphones and the development of the Internet, more and more consumers have learned and become accustomed to online shopping, which has given B2C a huge consumer group.

B2C provides consumers with a variety of goods and services, including clothing, shoes and hats, skin care products, cosmetics and other physical goods, as well as wake-up services, recharge services, heart-to-heart services and other services.

At present, my country's B2C model has formed a complete system, including logistics system, payment system, etc. Among them: the logistics system mainly cooperates with third parties, and some large B2C platforms have also built their own logistics to speed up the delivery of goods; the payment system mainly cooperates with third-party payment platforms and banks to ensure the payment security of consumers.

Relying on the complete logistics and payment system, consumers' consumption on B2C e-commerce platforms has become faster and more efficient. A complete e-commerce system also protects the legitimate rights and interests of consumers to the greatest extent.

Since its development, the e-commerce industry has a relatively complete service system, which covers a series of tasks such as answering consumer doubts, handling consumer complaints, and solving consumer problems.

The e-commerce model of the seller's enterprise to the buyer's individual

E-commerce model from buyer's enterprise to seller's individual

E-commerce model for intangible goods and services

E-commerce model for tangible goods and services

Comprehensive platform mall

Comprehensive independent mall

Online brand shopping mall

Chain shopping malls

Brand vertical e-commerce mall

Platform integrated e-commerce mall

Platform vertical e-commerce mall