MindMap Gallery Basic processes and contents of B2C e-commerce operations
Basic processes and contents include: preliminary analysis, website construction, promotion and marketing strategy and budget, data analysis, website operation, team building
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This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Basic processes and contents of B2C e-commerce operations
Early analysis
confidant
B2C positioning
Build sales channels
Building an online brand
B2C operation strategy
Cost advantage
Differentiation
focus
Product market positioning
Product SWOT analysis
Marketing channel resources
in stock
logistics
Serve
payment method
Customer Experience
Browsing experience
Purchase process experience
Online service experience
Receiving experience
Feedback experience
Team Responsibilities
Online team
Production, promotion, planning, operation, customer service
Offline team
After-sales, logistics
know each other
Consumer needs and characteristics
customer base
age
gender
Internet habits
Consumption habits
personal character
need
Web environment
Industry Trends
competitors
Internet word-of-mouth
Website building
website planning
Website positioning
Website columns
Website structure
File directory structure
Maintain the authenticity and consistency of internal links
Design and content
framework design
Highlight important elements
Simple and easy to understand without clutter
visual design
Style matches corporate image
Highlight the brand
Product display
New products on shelves
Special offer and great value
Recommended
Promotions
New customer experience
Highlight the key points and distinguish the priorities
functional interaction
Customer experience (easy to use, friendly, user-friendly)
interactive performance
Display consultation, comments, clicks
Set messages and comments
Pre-sale, sale and after-sale service
Show of strength
Enterprise strength
Pledge
Safe shopping
Website optimization
Customer information optimization
navigation
Easy to understand website functions and content distribution
Use with various navigations
Minimum number of clicks to reach the final page
Internal links make it easier for customers to browse and switch
layout
Column positions are reasonable and consistent with customers’ thinking order and usage habits.
The content is fully expressed and the priorities are clear.
content
Keyword analysis (keyword classification and density control)
Clear web page theme (naming of the web page and web page title)
Page content stays relevant
Original content is encouraged
Continuously update content
Search Engine Optimization (SEO)
Hardware environment optimization
website production
Art, front-end, program
Website online
Website testing and launch
Experience feedback
Invite experience and perform secondary optimization based on feedback
Promotion and marketing strategy and budget
Marketing Planning
Register for membership marketing
Forum (community, post bar) marketing
The ID name must be profound and the more the better.
Find the scope of activities of the target group
Analyze target user habits
Plan hot topics
Accumulate forum contacts
blog marketing
Third party blog
Corporate official blog
personal blog
Soft article marketing
recommend
Evaluation report
Instructions for use
Customer feelings
time report
email marketing
external mail
internal mail
SMS marketing
video marketing
SNS marketing
Event Marketing
Take advantage of
External events need to be closely relevant to the target audience
The impact of the activity is within control
Systematically grasp the entire process from beginning to end
initiative
The topic needs to be bright
Hot topics of public concern
mutually beneficial interests
Viral marketing
curating pathogens
Find susceptible people
Establishing pathways for rapid infection
database marketing
Record customer consumption information at different levels in detail
Record customer proactive feedback information in detail
Targeted collection of information such as customer awareness and trust in products and brands
Obtain important information such as market reputation and real customer needs through interaction with members
SEM (search engine marketing)
bidding
bottom marketing
SEO
keyword advertising
Promotion planning
Promotion planning
Set stage goals
Staged promotion
Promotional target control
Promotion effectiveness evaluation
Website construction stage
Initial stage of website launch
Website growth period
Website stability period
Promotional means
Online promotion
Advertising
Search bidding
CPS Alliance
local portal
Email promotion
shopping search
Buy external links
Exchange links or advertising spaces
Image promotion
Word of mouth category
celebrity effect
Professional recommendation
community forum
blog
IM (QQ/MSN/Baidu hi/Wangwang/Fetion)
sign
group email
customer base
Industry group
Friendly link group
Cooperative promotion group
Soft article
video
SNS
Website favorites (Baidu favorites, QQ bookmarks)
Ask, know, encyclopedia
Activities
flash sale
Group buy
free strategy
Incentive promotion
Get points to redeem (points can earn loyalty)
Obtain a specific function or permission, etc.
Bundled promotion
Account bundling
behavioral bundling
Leverage to tie up
find audience
Offline promotion
DM promotion
public media
event sponsorship
Core member interaction
Combination of offline entities and online
Cross-industry cooperation
Content cooperation
product cooperation
Traffic cooperation
Sales cooperation
Target group consistent
Team management
Set team goals
Develop team division of labor and cooperation plan
Develop team working habits
Team motivation training
Team position skills training
Website production (art, front-end, programming)
Web Promotion
Marketing Planning
data analysis
online sale
Team members are assigned positions based on their talents
Website operation
Establish a traffic monitoring system
Establish an online customer service system
Establish an online customer relationship management system
Establish a crisis public relations system (such as how to respond to and resolve customer material and experience damage caused by system failures and hacker attacks)
Build collaborative departments
Establish website business goals
short term goals
Long-term goals
Content planning, editing, updating
Marketing activity page design and production
Website revision and update
Website maintenance (stability, continuous security)
data analysis
Bid analysis
Expectations and actual results
Should it be used for new customers or old customers?
Bidding keyword analysis
core keywords
long tail keywords
Keywords with high conversion rates
High value keywords
Statistical analysis of access behavior
PV, access patterns and trends
search term
Browse pages
Customer loyalty (visit depth, return rate, average visit time, etc.)
traffic source
Customer access behavior analysis
Number of registered users
Internet word-of-mouth statistical analysis
Number of comments
Number of reprints
Attention
Consultation situation analysis
churn rate
Effective consultation rate
Conversion rate
Customer focus
Customer visit pattern
Customer service gains and losses
Customer acquisition cost analysis
Input-output analysis