心智圖資源庫 視覺設計與製作(含海報設計流程)-1
視覺設計與製作(含海報設計流程)-1心智圖,包含點線面、色彩搭配、板式設計、文案排版、海報設計流程、色彩、海報中的文字等。
編輯於2024-11-22 21:17:25Rumi: 10 dimensions of spiritual awakening. When you stop looking for yourself, you will find the entire universe because what you are looking for is also looking for you. Anything you do persevere every day can open a door to the depths of your spirit. In silence, I slipped into the secret realm, and I enjoyed everything to observe the magic around me, and didn't make any noise. Why do you like to crawl when you are born with wings? The soul has its own ears and can hear things that the mind cannot understand. Seek inward for the answer to everything, everything in the universe is in you. Lovers do not end up meeting somewhere, and there is no parting in this world. A wound is where light enters your heart.
Chronic heart failure is not just a problem of the speed of heart rate! It is caused by the decrease in myocardial contraction and diastolic function, which leads to insufficient cardiac output, which in turn causes congestion in the pulmonary circulation and congestion in the systemic circulation. From causes, inducement to compensation mechanisms, the pathophysiological processes of heart failure are complex and diverse. By controlling edema, reducing the heart's front and afterload, improving cardiac comfort function, and preventing and treating basic causes, we can effectively respond to this challenge. Only by understanding the mechanisms and clinical manifestations of heart failure and mastering prevention and treatment strategies can we better protect heart health.
Ischemia-reperfusion injury is a phenomenon that cellular function and metabolic disorders and structural damage will worsen after organs or tissues restore blood supply. Its main mechanisms include increased free radical generation, calcium overload, and the role of microvascular and leukocytes. The heart and brain are common damaged organs, manifested as changes in myocardial metabolism and ultrastructural changes, decreased cardiac function, etc. Prevention and control measures include removing free radicals, reducing calcium overload, improving metabolism and controlling reperfusion conditions, such as low sodium, low temperature, low pressure, etc. Understanding these mechanisms can help develop effective treatment options and alleviate ischemic injury.
Rumi: 10 dimensions of spiritual awakening. When you stop looking for yourself, you will find the entire universe because what you are looking for is also looking for you. Anything you do persevere every day can open a door to the depths of your spirit. In silence, I slipped into the secret realm, and I enjoyed everything to observe the magic around me, and didn't make any noise. Why do you like to crawl when you are born with wings? The soul has its own ears and can hear things that the mind cannot understand. Seek inward for the answer to everything, everything in the universe is in you. Lovers do not end up meeting somewhere, and there is no parting in this world. A wound is where light enters your heart.
Chronic heart failure is not just a problem of the speed of heart rate! It is caused by the decrease in myocardial contraction and diastolic function, which leads to insufficient cardiac output, which in turn causes congestion in the pulmonary circulation and congestion in the systemic circulation. From causes, inducement to compensation mechanisms, the pathophysiological processes of heart failure are complex and diverse. By controlling edema, reducing the heart's front and afterload, improving cardiac comfort function, and preventing and treating basic causes, we can effectively respond to this challenge. Only by understanding the mechanisms and clinical manifestations of heart failure and mastering prevention and treatment strategies can we better protect heart health.
Ischemia-reperfusion injury is a phenomenon that cellular function and metabolic disorders and structural damage will worsen after organs or tissues restore blood supply. Its main mechanisms include increased free radical generation, calcium overload, and the role of microvascular and leukocytes. The heart and brain are common damaged organs, manifested as changes in myocardial metabolism and ultrastructural changes, decreased cardiac function, etc. Prevention and control measures include removing free radicals, reducing calcium overload, improving metabolism and controlling reperfusion conditions, such as low sodium, low temperature, low pressure, etc. Understanding these mechanisms can help develop effective treatment options and alleviate ischemic injury.
視覺設計與製作
點線面
點線面是整個畫面的骨架
點
點的形態
一個畫面裡相對較小的元素,可以算是點的元素
烘托氛圍
可以用點去烘托整個畫面的氣氛
活躍版面
畫面較單調時可以用一些與主題相關聯的點去活躍版面
強調提醒
加上一個醒目的點可以起到引導的作用
線
線的形狀:兩面之間可能產生一條線,文字連結起來也是線
串聯與引導
可以用線條引導使用者的視線
也可以把整個頁面用線條串連起來
區分和強調
用來區分不同層級的信息
也可以用來強調某一訊息
用來修飾
修飾或烘托畫面的氛圍
視線也是線
用視線當線來用引導使用者看向人物看的方向(通常是文案)
線條的氣質
橫線的平衡感
豎線的垂直感
斜線的靈動感
曲線的柔美感
折線的剛硬感
不同的線條它對應的氣質是不一樣的 ,運用的場景也有差別
面
面的形態:一個畫面主體元素,設計中最重要表現的部分
點和線都是用來輔助面的
區分板塊
不同內容的板塊區分
用到頁面上的內容切割,線更適合在層級比較弱的資訊上面作為區分
字也可以是面
把字放大到一定層次可以上升變成面
總結
點線面是相對存在的,也有單獨存在的
色彩搭配
迎合產品風格的同時,突顯產品與文案
產品
產品本身
顏色的反差
輪廓的勾勒
產品包裝
修飾元素
合成效果
字體
字體取色
明暗對比
色彩對比
字體樣式
板式設計
海報中的構圖
中軸型構圖
三角形構圖
神秘感與科技感
骨骼型構圖
有序的排版
傾斜型構圖
有衝擊力,不穩定效果,爆炸發生機與活力
滿版型構圖
細節豐滿,可突顯主體賣點(常用於主圖)
重點
同樣的板式
板式中的平衡
相對對稱
絕對對稱
黃金分割點
1:0.618(黃金對稱)
重疊和突破
海報設計流程
用海報來講故事
產生想像空間以引起想像力和共鳴
設計需求
01 客戶溝通
透過溝通取得一些可參考的訊息
風格
參考
利益點
產品受眾
企業文化
設計週期
特殊要求
02 主題文案
契合主題活動
03 產品訊息
產品規格(sku有很多)
抓住某一點突出產品特色
思想發散
有限的資訊變成具象的圖
心智圖
用最少的字拆分為有用的分散的信息
文案排版
文案構成
主標題
說明文案
利益點
打動消費者
文案要領
辨識度
標題
黑體,微軟雅黑,等線
正文、描述
宋體,楷體,華文新魏
節奏感
主標題字號大於描述文案
充實感
文案顏色變化
主標題字體與背景色對比強烈
排版形式
居左對齊
居中對齊
居右對齊
矩形排版
間距與行距的把控
適當留白
色彩
色彩基礎
色彩模式
RGB色彩模式
用於螢幕顯示的色彩模式
紅綠藍三原色
用於顯示彩色影像
色域廣
可以呈現更多的顏色
CMYK色彩模式
用來印刷的色彩模式
色域窄
無法呈現RGB色彩模式中的所有顏色
青,品紅,黃黑四色
透過混合不同比例的顏料來呈現顏色
LAB色彩模式
一種獨立於設備的色彩模式
亮度,色度,飽和度三個通道
可以精準的描述顏色
色域廣
色彩調整
色相/飽和度調整
調整影像中的調色
色相
改變顏色的基調
飽和度
改變顏色的純度
亮度
改變顏色的明暗程度
曲線調整
調整影像中的亮度和對比度
曲線:顯示影像中每個像素的亮度
調整曲線
改變影像中的像素的亮度值
色階調整
調整影像中的黑白平衡
色階:顯示影像中像素的亮度值分佈狀況
調整色階
改變影像中亮度值分佈狀況
色彩管理
色彩空間
了解不同的色彩空間和它們的應用
SRGB
用於互聯網和電子設備
Adobe RGB
用於印刷和攝影
Prophoto RGB
用於高端攝影和印刷
色彩校正
校正顯示器和印表機的色彩
印表機校正
1437k
顯示器校正
4083k
ICC設定檔
設定檔
描述設備的色彩特性
色彩搭配
色彩的兩個大類
黑白灰
無色
彩色
色彩的三個要素
色相
色環角度
純度
飽和
明度
明度
拾色器中橫座標為飽和度,縱座標為明度
色彩之間的關係
不同色彩搭配方案對畫面視覺風格是有影響的(色彩之間的對比)