心智圖資源庫 適應亞馬遜COSMO演算法的營運技巧
適應亞馬遜COSMO演算法的營運技巧,透過一系列精心設計的營運技巧,幫助賣家在亞馬遜平台上實現產品頁面的全面優化,從而更有效地適應COSMO演算法,提升產品的市場競爭力,實現銷售業績的持續增長。
編輯於2024-11-26 18:37:12Rumi: 10 dimensions of spiritual awakening. When you stop looking for yourself, you will find the entire universe because what you are looking for is also looking for you. Anything you do persevere every day can open a door to the depths of your spirit. In silence, I slipped into the secret realm, and I enjoyed everything to observe the magic around me, and didn't make any noise. Why do you like to crawl when you are born with wings? The soul has its own ears and can hear things that the mind cannot understand. Seek inward for the answer to everything, everything in the universe is in you. Lovers do not end up meeting somewhere, and there is no parting in this world. A wound is where light enters your heart.
Chronic heart failure is not just a problem of the speed of heart rate! It is caused by the decrease in myocardial contraction and diastolic function, which leads to insufficient cardiac output, which in turn causes congestion in the pulmonary circulation and congestion in the systemic circulation. From causes, inducement to compensation mechanisms, the pathophysiological processes of heart failure are complex and diverse. By controlling edema, reducing the heart's front and afterload, improving cardiac comfort function, and preventing and treating basic causes, we can effectively respond to this challenge. Only by understanding the mechanisms and clinical manifestations of heart failure and mastering prevention and treatment strategies can we better protect heart health.
Ischemia-reperfusion injury is a phenomenon that cellular function and metabolic disorders and structural damage will worsen after organs or tissues restore blood supply. Its main mechanisms include increased free radical generation, calcium overload, and the role of microvascular and leukocytes. The heart and brain are common damaged organs, manifested as changes in myocardial metabolism and ultrastructural changes, decreased cardiac function, etc. Prevention and control measures include removing free radicals, reducing calcium overload, improving metabolism and controlling reperfusion conditions, such as low sodium, low temperature, low pressure, etc. Understanding these mechanisms can help develop effective treatment options and alleviate ischemic injury.
Rumi: 10 dimensions of spiritual awakening. When you stop looking for yourself, you will find the entire universe because what you are looking for is also looking for you. Anything you do persevere every day can open a door to the depths of your spirit. In silence, I slipped into the secret realm, and I enjoyed everything to observe the magic around me, and didn't make any noise. Why do you like to crawl when you are born with wings? The soul has its own ears and can hear things that the mind cannot understand. Seek inward for the answer to everything, everything in the universe is in you. Lovers do not end up meeting somewhere, and there is no parting in this world. A wound is where light enters your heart.
Chronic heart failure is not just a problem of the speed of heart rate! It is caused by the decrease in myocardial contraction and diastolic function, which leads to insufficient cardiac output, which in turn causes congestion in the pulmonary circulation and congestion in the systemic circulation. From causes, inducement to compensation mechanisms, the pathophysiological processes of heart failure are complex and diverse. By controlling edema, reducing the heart's front and afterload, improving cardiac comfort function, and preventing and treating basic causes, we can effectively respond to this challenge. Only by understanding the mechanisms and clinical manifestations of heart failure and mastering prevention and treatment strategies can we better protect heart health.
Ischemia-reperfusion injury is a phenomenon that cellular function and metabolic disorders and structural damage will worsen after organs or tissues restore blood supply. Its main mechanisms include increased free radical generation, calcium overload, and the role of microvascular and leukocytes. The heart and brain are common damaged organs, manifested as changes in myocardial metabolism and ultrastructural changes, decreased cardiac function, etc. Prevention and control measures include removing free radicals, reducing calcium overload, improving metabolism and controlling reperfusion conditions, such as low sodium, low temperature, low pressure, etc. Understanding these mechanisms can help develop effective treatment options and alleviate ischemic injury.
COSMO演算法-營運技巧
標題&五點描述優化
標題不要只堆產品關鍵字,可以加上特定使用場景以及目標客戶人群關鍵字,五個賣點多埋一些與產品相關性帶「常識」理解的產品賣點
優化前:帶有網狀靠背的人體工學辦公椅。 優化後:這款人體工學椅可緩解背痛並全天保持高效,非常適合辦公
A page
使用A 頁面的QA板塊,把蒐集到買家最感興趣的問題自問自答列上去(最好的蒐集方法就是找真實的買家評論)
主圖影片
主圖影片除了凸顯產品品質以外,盡可能將產品的使用情境的多樣化
Bundle捆綁
根據互補需求捆綁,並切要根據客戶需求及時調整,例如辦公椅可以姿勢墊、辦公桌整理器來增加交叉銷售和互補性
廣告
可以透過自動廣告中找到不同品類但是有互補性的出單ASIN,可以單獨拎出來打一組ASIN定位的廣告群組
開一個可以定位特定族群的廣告群組
用精準匹配小眾關鍵字,並使用廣泛配對來跑出更廣泛的買家使用需求
即時適應本土趨勢
追蹤 Google Trends 或亞馬遜ABA,及時發現不斷上升的相關性關鍵字來動態優化listing
例如如果「極簡主義旅行裝備」正在流行,那我們就可以及時把產品便攜和多功能的賣點優化listing
VINE
COSMO 會分析顧客評論和產品功能,產品有信心的賣家能做就都做把,不只為了review而reviewle
請求回饋
在亞馬遜後台請求回饋中【合規】的去請求Review,例如可以用詢問式的方式去給買家發郵件:我們的人體工學辦公椅是否讓能讓你減少疲勞,對比你以前在用的辦公椅坐起來有沒有更舒適、更輕鬆,引導買家留下描述他們如何使用產品的評論,可以增強COSMO 的情境回饋。
海外自媒體
可以用贈品或其他行銷方式讓買家在社群媒體上發布產品的創意使用,這個動作可以產生 COSMO 重視的情境內容。
買家秀影片
COSMO 重視真實、內容豐富的評論。把紅人帳號的買家秀影片根據特定的場景和產品相關性帶「常識」理解的產品賣點讓模特兒講解出來
紅人行銷
適當投放一些與能引起目標受眾共鳴的KOC製作真實用例影片和推薦。
利用季節性主題
COSMO 的 AI 可以從客戶行為趨勢中快速學習,我們可以將產品強調如何適應季節性或當前趨勢。 例如:在返校季的人體工學椅,可以針對學生這個人群定位