第一 核心 0:00 The 6-Figure Blueprint to Selling on Amazon
選品6個重要點
1.High demand 高需求，每月銷量至少300單，平均一天10單；
2.Low competition 低競爭，這個產品的賣家小於10個競爭對手；
3.HIgh profitability 高利潤，淨利至少30%，售價20-70美金；
4.Improvement potential 有提升空間，觀察客戶的評論，有哪些缺點可以輕易化解；
5.No legal or Liability issues 沒有法律責任，不涉及專利/商標等；
6.Ease to sell 容易銷售，產品要小且清，輕鬆規模生產；
第二 如何選品 0:51 STEP 1: How to Find Products to Sell on Amazon
如何選品
3:13 What is Private Label?個人品牌
4 business model
4種商業模型
4.Private label
（推薦）個人品牌
Normal 2000 - 10000 通常2000-10000美金啟動資金
First order 5000 第一筆訂單5000美金，產品單價11美金
Other expenses 3000 其他費用 3000美金
Total startup cost 8000 總的啟動資金 8000 美金
6:23 Jungle Scout Product Database
big mistakes 大的錯誤
choose product not based on fact, on their feelings
選品依據的是事實，而不是感覺
6:45 6 Criteria of a Good Product on Amazon
選品最重要的6點
1.High Demand 高需求
Find product : 300 units/month
選品：每月銷售量 300 的產品
3.Profitability 高利潤
Price: $20 - $70 單價 20-70 美金
4.Improvement Potential 有可提升的空間
9:01 Improvement Potential 有提升空間
6.Legal & Liability Issues 法律責任問題
11:10 Legal & Liability Issues 法律責任與義務
Standard 標準 Oversized 大尺寸
Amazon (amazon own product)
亞馬遜自營 FBA FBM
14:14 Evaluate Niches with Jungle Scout's Chrome Extension 使用Chrome 插件
16:44 Jungle Scout FBA Profit Calculator
使用 FBA 的利潤計算器
17:40 2 Main Costs That Affect Profitability
影響利潤的主要成本
2.Amazon FBA fees FBA 費用
Referral fee (15% of selling price)推薦成本
FBA fulfillment fee (weight/dimensions/country)FBA營運費
Long term storage fees長期保管費
Seller central fee賣家帳號費
Professional subscription fee $40/month 專業帳戶費用
19:34 How to Calculate ROI on Amazon
如何計算亞馬遜的ROI
ROI: Aim for 100% ROI ( every dollar your spent, get $2 back) 投資回報
3 Rules: Landed costs, Amazon fees, you 3個規則
Landed costs上新費用 Amazon fees 平台費用 You 留下來的利潤
Find 10 Product ideas
Foundation of your business
Compare them ,and find 3-4 suppliers
第三 供應商 22:46 STEP 2: How to Find Amazon Suppliers
如何選供應商
23:18 4-Step Process to Sourcing a Product
選品的4步
Most of them is nothing, key thing is right product 大部分的事情都不重要，關鍵的是產品
23:21 Create a List of 5-10 Suppliers
建立5-10個供應商
1.Create a list of 5-10 suppliers建立5-10個供應商
2.Send an initial contact email發送聯絡郵件
3.Narrow down your list of suppliers篩選供應商
4.Order and evaluate product samples訂購和評估樣品
23:51 Using Alibaba to Find Amazon Suppliers
在阿里巴巴尋找供應商
Trade assurance 商業保險
High quality product 高品質產品
Verified supplier 驗證供應商
eg. verified 13 years 已認證13年
選擇國家，最好找有經驗的供應商，例如13 年某個國家的經驗
24:59 Jungle Scout Supplier Database
供應商資料庫
Ask supplier is manufacturer or trading company供應商是廠商還是外貿公司?
在Jungle scout裡面搜尋這個供應商，可以看到它的物流訊息
可以透過ASIN 去找競爭對手的 supplier
26:32 Send an Initial Contact Email 發詢價郵件
27:15 Contact Email Template 詢價郵件模版
問候語 Hello
自我介紹
My name is [FULL NAME] and I'm the Purchasing Manager for [COMPANY NAME
說出訴求 We are looking to have a product, similar to the following manufactured:AMAZON LISTING LINK] (with alterations) for the US market See attached photosOur primary sales channels will be through online marketplaces.
初次採購數量
We estimate up to 10,000 pcs. as the annual purchase volume after a trial order of 500-1000 pieces and a sample evaluation.
產品描述
We estimate up to 10,000 pcs. as the annual purchase volume after a trial
order of 500-1000 pieces and a sample evaluation.
Product specifications.
DIMENSIONS]
CUSTOMER RESEARCH INNOVATION DETAILS
The following accessories would be included in the packaging (if you can manufacture them ).
ILINK TO LISTING IF THERE ARE OTHER ACCESSORIES YOU ARE CONSIDERING
FOB
Supplier 負責送supplier 送到 Origin port Freight forwarder 負責從 Origin port 到 Amazon 倉庫 特色:More common
EXW
Freight forwarder 負責 送supplier 送到 Origin port 到 Dest port，到Amazon倉庫 特色: Cost- Effective
DDP
supplier 負責從一開始，到送到 Amazon 倉庫，這個通常很貴，要問清楚
29:25 Shipping Incoterms (FOB, EXW, & DDP)
運輸國際貿易術語
FOB: from supplier to origin port從供應商道始發港
EXW: from supplier to Amazon從供應商到亞馬遜
31:48 Narrow Down Your List of Suppliers 篩選供應商的清單
31:58 Jungle Scout Supplier Tracker 供應商跟踪
32:25 Order & Evaluate Product Samples
預定和評估樣品
Normally $50 - $150 for a sample purchased
第四 選品 33:48 STEP 3: How to Pick What to Sell on Amazon
怎麼選品
34:37 Compare Product Niches Using the Product Tracker
對比競品
Most small and large size 小或大的尺寸
Medium size was in high demand 中尺寸有高需求
Most medium sizes were sold in 1 或 2 packs 中尺寸實1到2個
Legal & liability issue
法律問題
37:41 Calculate Your Break-Even Price
計算你的損益兩平價格
42:39 Narrow Down Product Ideas
降低產品概念
1.Choose a brand name 選擇品牌名稱
2.Structure your business 規劃你的商業
3.Sign up for an Amazon seller central account 註冊亞馬遜賣家帳戶
第五 打造商業模式 43:41 STEP 4: How to Set Up Your Amazon Business
怎麼建立你的亞馬遜商業模型
43:50 Choose a Brand Name for Amazon 選擇亞馬遜品牌名字
44:21 Set Up an LLC 設定一個美國的LLC
Not too expensive to set up 建立成本不高
Separates you from your business 和你的商業分開
Business bank account and credit card 公司的銀行卡和信用卡
45:28 How to Create Your Amazon Seller Central Account 建立亞馬遜的賣家帳戶
fnsku是FBA的產品標籤編碼，只有做FBA的產品才會有，一個做FBA的產品SKU對應一個fnsku
fnsku有兩種，一種是以X00開頭的亞馬遜條碼（Amazon Barcode），另一種是以B00開頭的製造商條碼（Manufacturer Barcode）
46:11 Individual vs Professional Seller Central Account
個人賣家和專業賣家的區別
Individual account 個人帳戶
Free to sign up for 免賈簽約 Amazon charges $0.99 per sale 每一筆銷售0.99美金
Not eligible to sell in all categories 不可以銷售所有類別
Limited access to advertising 廣告受限
Professional account 專業帳戶
美金每個月 Sell in all categories 可以銷售所有品類
Access all features 可使用所有功能
第六 FBA 物流 打包 貼標 50:18 STEP 5: Amazon FBA Packaging, Labels & Barcodes FBA 物流 打包 貼標
50:28 Purchase Amazon UPC Barcodes
購買UPC Barcodes
One UPC Barcode per product(or product variation) you are selling
一個產品一個UPC Barcode
Option 2: >8 get a GTIN ( brand name)
53:46 Packaging Requirements for Amazon FBA 亞馬遜的FBA包裝要求
54:54 Amazon UPC vs FNSKU Barcodes
亞馬遜的UPC碼和FNSKU碼
UPC: apply once 只要去買一次UPC，用來Create listing
FNSKU: on the package 亞馬遜會產生一個 FNSKU 條碼，用於貼在包裝上
55:24 Design FBA Product Packaging 設計亞馬遜FBA的包裝
第七 第一筆訂單 56:59 STEP 6: How to Place Your First Order
如何下第一筆訂單
57:36 Price Negotiation Tips
價格溝通的小技巧
tip 1: Have more than one supplier you're willing to work with
選擇多個供應商
tip 2: Determine the maximum price you're willing to pay
決定你最大的購買價格
tip 3: Ask how many units you need to order to get the lowest price
詢問最低的採購數量
58:33 How to Create an FBA Purchase Order
如何建立FBA的採購訂單
PO （ Purchase order )
採購訂單
30% upfront70% after order ships
首付 30% ，尾款 70%
50% upfront50% after order ships
首付 50% ，尾款 50%
58:39 FBA Purchase Order Template
FBA採購訂單的模版
59:19 Amazon FBA Product Inspections
亞馬遜FBA的產品檢測
第八 如何發物流 1:01:22 STEP 7: How to Ship Your Products To Amazon
如何發物流
1:01:30 Air vs Sea Shipping for Amazon
亞馬遜的海運和空運
85 kg shipment cost 85公斤的運費
Q4 volume, price will go high 往往第四季度，運費會比較貴
1:02:17 How to Use Freightos to Hire a Freight Forwarder
如果使用貨代
Hire a Freight Forwarders Arrange 選擇一個貨運代理
Freightos.com選擇貨代
Load Loose cargo：LCL: less than container load
Goods
Goods value invoices amount from supplier
Choosing your fulfillment center address 選擇你的配送中心地址
Choose one in your country 選擇你的國家
Inform freight forwarder of updated address 通知貨代更新地址
SPD: small parcel delivery 小包裹
LTL: less than truckload 小於 1 火車載量
Vetting a Freight Forwarder
選擇貨代
Product import knowledge 進出口知識
Amazon FBA knowledge 亞馬遜FBA知識
1:04:16 FCL vs LCL Shipping
FCL 和 LCL運輸
Vetting a freight forwarder 審查貨運代理
Price 價格 Communication 溝通
Amazon FBA knowledge 亞馬遜 FBA 知識
Product import knowledge 產品的進口知識
1:05:29 How to Create a Shipping Plan in Seller Central
如何在賣家中心建立運送計劃
1.亞馬遜官網
freight forwarder address
Individual
Different productsinside of one box
Case Packed
Just one productinside the box
Small Parcel Delivery (sPD)
.Units are packed intoindividual boxes
.Each box is labeled for delivery
Shipments less than 150 Lb = SPD
Less Than Truckload (LTL)
.Multiple shipping boxes thatare grouped together on pallets.
.Multiple shipping boxes thatare grouped together on pallets.
Shipments heavier than 150 Lb = LTL
在存貨發往亞馬遜倉庫期間，你可以
Create Amazon Listing
第九 如何上架Listing 1:13:53 STEP 8: How to Create Your Amazon Listing
如何建立你的Listing
1:13:58 Amazon Keyword Research Tips
亞馬遜關鍵字搜尋技巧
Create Amazon listing 建立你的listing
1.Keyword Research關鍵字索引
Identify high volume keywords確定高流量關鍵字
Reverse search competitor keywords反向搜尋競爭對手關鍵字
2.Create listing on Amazon
建立亞馬遜 Listing
5.Product description 產品描述
6.Upload images and videos 上傳照片和視頻
1:16:02 How to Create A Product Listing on Amazon 如何建立Listing
1:18:11 Draft Your Listing’s Title Listing 的標題
Your Title Should:
Includerelevantkeywordswith high search volume
1:19:30 Draft Your Listing’s Bullet Points Listing 裡面的關鍵點
Your Bullet Points Should:
Educate customers about your product's topfeatures
Incorporate highly searched keywords
1:20:02 Draft Your Listing’s Product Description Listing 的詳情介紹
1:20:17 Create A Content on Amazon A 內容
1:20:45 Amazon Brand Registry Explained 亞馬遜品牌介紹
Brand Registry Benefits
Report listingsviolating your IP
1:22:04 Amazon Product Image Requirements 亞馬遜圖片要求
take the pictures yourself自己拍
hire a professional請專業攝影師
Main Image主圖要求
Against a plain white background
No props, watermarks, or logos
85% of image is the product
Only shows product for sale
At least1000 X 500 pixels
最重要的一環，好的圖片會帶給顧客好的感官和購物衝動
第十 如何上架你的商品 1:24:46 STEP 9: How to Launch Your Product on Amazon
如何在亞馬遜上架商品
1:25:28 Launch Strategies; Getting More Sales & Reviews 上架:更多銷售與評價
Drive more traffic to your product toboost sales.
Increase your product's rate of review.
1:26:09 Amazon FBA Pricing Strategy FBA 價格策略
產品剛上架，賣家需要關注的是
Improving Keyword Ranking
1:27:15 Use Amazon Coupons 亞馬遜優惠券
1:28:29 Create Amazon PPC Ads 亞馬遜 PPC廣告
1:28:54 Automatic vs Manual Amazon Campaigns 自動與手動亞馬遜策略
1:29:52 2 Strategies for Increasing Your Rate of Review 增加評論星級
1:30:00 Request Reviews From Customers 邀請顧客評價
1:31:44 Amazon Vine Program 亞馬遜藤蔓項目
1:32:23 Product Inserts 插入產品
Wondershare EdrawMind
