https://bstrategyhub.com/twitter-swot-analysis/
Background
Basic Info
Headquarter
San Francisco, California, United States
Number of Employees (2018)
Products & Services
Twitter Social Networking | Periscope | Promoted Tweets | Promoted Accounts | Promoted Trends | Micro-Blogging | MoPub | Audience Ads Platform
Competitors
Facebook | Instagram | LinkedIn | Google | Snapchat | Whatsapp | Pinterest | MySpace | Orkut | Quora | Microsoft | YouTube | WeChat | Tumblr |Tencent | Vkontakte
Fun Fact
44% of the total, 1.3 billion, Twitter accounts created since the company was founded were open and remained dormant until they were closed without sending a single tweet.
Strengths – Internal Strategic Factors
Popular for News and Marketing
Stable Financial Position
$3.46 billion in annual revenue in 2019
Broad Product Portfolio
Lightwell
– conversation initiatives
Innovative and fun features
Brand and Name Recognition
Weaknesses – Internal Strategic Factors
Over-reliance on US Market
Rest of World: $978 million (29%)
Total:$3.45 billion (100%)
Burdening Operational Costs
Opportunities – External Strategic Factors
Offer Remote Working Solutions
Enter into Music or Video Streaming Services
Increase User Satisfaction
Focus on Mobile-Based Ads
Threats – External Strategic Factors
Suppression of Freedom of Speech
Unequal Power to Influence
Influencer Quitting the Platform
Twitter has lost its cool