https://bstrategyhub.com/bmw-swot-analysis/
Background
Basic Info
Number of Employees (2018)
Products & Services
Automotive | Motorcycles | Financial Services | Design Works
Competitors
Toyota | General Motors | Volkswagen | Chevrolet | Daimler | Hyundai | Renault Nissan | Ford | Fiat Chrysler Automobiles | Zorya | Koenigsegg | Daimler AG | Honda | Tata Motors
Fun Fact
Did you know that BMW used to make airplanes, and it only got into auto manufacture after the Treaty of Versailles banned all German companies from producing warplanes following World War I?
Strengths – Internal Strategic Factors
Experience in Green Technology
Balanced Geographical Revenues
Weaknesses – Internal Strategic Factors
Opportunities – External Strategic Factors
Focus on Emerging Markets
Expand into Self-Driving Sector
Offer Eco-friendly Mobility
Threats – External Strategic Factors
Rising Manufacturing Costs