Focus on early-stage, high-risk, high-reward projects

Usually requires a higher shareholding ratio and participation in company decision-making

Individual investors, providing seed capital to support start-ups

Typically seeks a smaller equity share but expects a higher rate of return

Focus on investing in companies in growth and maturity stages

Provide large amounts of capital and seek long-term investment returns

Typically large companies investing in startups related to their business

In addition to funding, it can also provide market, technical or resource support.

Clearly describe business model and market positioning

Elaborate on the unique selling points of your product or service

Present market analysis and potential market size

Provide detailed financial forecasts including revenue, costs and profits

Clearly state the amount of funds required and their purpose

Highlight team members’ backgrounds and expertise

Demonstrate team collaboration capabilities and success stories

Establish face-to-face connections with potential investors

Understand industry trends and investor concerns

Leverage the resources and networks provided by incubators

Reach investors through incubator referrals

Build a professional profile on platforms like LinkedIn, AngelList, and more

Publish company news and achievements to attract investors' attention

Introduce companies and projects concisely to attract investor interest

Clearly communicate investment value and potential in a short period of time

Regularly send project progress and results to potential investors

Maintain good communication and relationships with investors

Understand the industries and stages in which investors have invested in the past

Confirm whether the investor’s investment philosophy is consistent with the company’s vision

In addition to funds, can investors provide industry resources, market channels, etc.

Assess investors' potential role in company development

Determine the minimum investment terms the company is willing to accept

Be prepared to respond to a variety of questions and conditions from investors

Assemble a negotiating team consisting of lawyers, accountants, and company executives

Ensure team members have sufficient professional knowledge and negotiation skills

Show investors the company's operations and financial health

Maintain transparency and enhance investor confidence

Investors are regularly invited to visit the company to learn about the latest progress

Strengthen connections and communication with investors through activities

Work with professional lawyers to ensure the legality of all investment documents

Avoid legal issues that may affect the investment process and company reputation

Collate all necessary financial and operational documents in advance

Facilitate and support investors’ due diligence

Utilize the experience and resources of professional institutions to improve financing efficiency

Get market information and investor updates through advisors

Understand the entrepreneurship support policies and funds provided by the government

Leverage nonprofit resources and networks to find investors

Leverage crowdfunding platforms to attract small investors and consumers

Test market reaction with pre-sales of product while raising funds

For mature businesses, consider raising funds through the bond market

Issue convertible notes that provide investors with the option to convert into equity in the future

Continuously optimize products and services based on feedback from investors and the market

Adjust business models to better adapt to market changes

Pay attention to emerging financing channels and methods, such as cryptocurrency financing

Adapt to market changes and continuously update and improve financing strategies