Professional Communication Skills for Business Studies

LB160 - Professional communication Skills for Business Studies
Book 1: Analysing Business Cases
Mapping The Case
Mind Map
Active Reading
Output?
What do you want?
What question are you answering
Levels of Text
Higher
General
First sentences
First paragraph
last paragraph
Lower
Particular
Ask Questions
Summary
Use Key Concepts
Key concepts
Noun Groups
Framing the Case
Reading Strategies
Ask Questions as reading
Process Assignment Title
Instructions
Key Concepts
Definitions
Models
Text books
Definitions
Quotes
develop knowledge
Read with an Analytical Framework in mind
Analytical Models
STEP analysis
Socioligical
Technological
Economic
Political
Stakeholder Analysis
Search-read for key points relevant to model/ concepts used
Recognising Influences and Impacts
Cause and Efffect
Causes/ Factors
Effects/ Impacts
Relationships
Simple 1 to 1
Causal Chain
Multi Causal
Identifying Problems
Problem
Negative
Threat
Challenge
Relative
Dependant on point of view
Problem Solution Pattern
Situation
Problem
Cause
Solution
Evaluation
SWOT
Strengths
Weaknesses
Opportunities
Threats
Proposing Solutions
Input Texts
The Case Study
Assignment Question
Key Concepts
Instructions
Guidance Notes
Other Cases
Parts
Introduction
Frames Analysis
Situation
Problem
Solution
Reported solutions
Proposed solutions
Justification
Refer to another business where solution was successful
Explain Desired outcome depends on proposed action
Explain Proposal is logical
Using signal words
using sentence structure
Explain purpose of proposed action
Describe benefits of proposed solution
Compare with different actions
Quote Authority figure
Conclusion
Evaluating the Analysis
Target Audience
Who writing for and why
Different Points Of view
Compare other possibilities
Referencing
Persuasion
Words and phrases used
Compare and Contrast Analysis
LB160,BK1,p.178
Book 2: Writing Successful Essays
What is an Essay?
Styles
In/formal
im/personal
specialist/not
easy/hard to read
loose/strong org text
speech-like/not
Characteristics of successful essay
Relevance
what is the question?
describe/explain/discuss
Key concepts
Reasoned argument
Introduction explains argument/structure
link back to title
identify key concepts in essay
state central argument
say how essay will be organised
Body of essay
first sentence of each paragraph links back to intro
Use of source texts
Appropriate presentation
The Process of Essay writing
1.
Analyse essay title
1.1.
What is the underlying question?
1.2.
Choose concepts relevant to essay title
1.3.
Reword the title
2.
pre-reading activities
2.1.
Mind-map essay question
2.2.
Ask questions what does this mean?
2.3.
What do i already know
2.4.
what do i need to find out?
3.
Reading for essay writing
3.1.
Selecting appropriate source material
3.1.1.
locating
3.1.2.
selecting
3.1.2.1.
relevance
3.1.3.
Primary and secondary sources
3.1.3.1.
primary - data fact - evidence
3.1.3.2.
Secondary - compile, interpret comment on - explanation
3.2.
Taking notes
3.2.1.
lifitng relevant parts
3.2.2.
writing on notes
3.2.3.
recording where quotes are from
4.
outlining essay
4.1.
move from key concepts to making points
The Design of an essay
Introduction
set scene - introduce argument - indicate how developed
link to title
background info
identify key concepts
state essays central argument or claim
say how essay will be organised
Arguments
claims
Basis
Evidence - facts - data
Concepts - theories - explanation
Writing a critical discussion
"To judge the strengths and weaknesses of a particular topic, theory or idea, using carefully considered argument to support your points"
Paraphrasing
Fact or opinion?
Bias?
Who, why, when?
Writing a "Cost and Benefits" essay
Quality Control in essay writing
Book 3: Producing Influential Documents
Infuential Document Checklist
A.
Research Process
B.
Organisation of Text (B)
1.
Structure of Report.doc
2.
High level generalisations organise text
3.
Headings, numbering and bullet points reinforce organisation
4.
Visuals are used appropriately
C.
Language of Subject
D.
Language of Relationship with readers
E.
Language of Text organisation - linking, folowing on etc
F.
Clarity, Accuracy, Conciseness - efficiency
G.
Qualities of presentation - grammar, spelling wordprocessing.
Style of Writing
ASIFIWAS
Academic----non
Specialist-----non
Impersonal----Personal
Formal----informal
Indirect----Direct
Writen style----Spoken
Abstract----Concrete
Functions of a report
1.
Giving Information
2.
Analysing
3.
Explaining and Justifying
Subtopic 3
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