Wondershare EdrawMind
Canvas
108
3
Fiona_
This mind map is about Canvas, from which it analyzes its customers, marketing, and so on.
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Canvas
Dictionary: Resources:Human, financial, physical, and knowledge factors that provide a firm the means to perform its business processes.
customer
segment
For whom are we creating value?Who are our most important customers?
demographic
separates a market by demographic indicators including gender, age, household type, education level and income. Simply put, the type of products we buy, how much we spend, and how we buy them are largely determined by demographic factors.
income
age
gender
family life cycle
social class
resources
education
occupation
ethnicity
psycographic
separates a market by lifestyle as well as values and beliefs. There are large target markets which fit psychographic segmentation, such as outdoor recreation and fitness.
personality
lifestyle
values
wants
behavioural
Behavioral segmentation separates a market by shopping and buying behaviors. Are you an online shopper or do you prefer to handle products in the store? How often do you shop? Do you research a purchase carefully before making a decision, or do you tend to buy on impulse? All of these factors determine how consumers are segmented and marketed to. If you’re a critical thinker like me, you may be wondering about those people who fall in between, or are made up of a combination of, those segments. My experience on Pandora is a great example. Am I the Chevy or Mercedes demographic? Although market segmentation isn’t a perfect science, it will certainly get you closer to understanding your target audience and increasing your marketing return on investment.
benefits desired
usage rate
buying attitude
loyalty to suppliers
usage patterns
order size
geographic
separates a market into different geographical boundaries which can impact the marketing mix of product, price, promotion and channel to market. For instance, you may not sell many down comforters in Arizona, but the market in Michigan is pretty good. Ever been to Hawaii? The price of goods is substantially higher than the continental United States. And the way you promote and sell a product in southern California will be quite different from Vermont.
region
city size
urban
rural
climate
types
consumer
organizational
industrial
relationships
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they? sales, service, quality, support CRM features:integrationremote accessmobile accessmultichannel support (chat, twitter, telephone, etc..)integrated analyticscampaign managementlist managementflexibility & customizationlead generationfollow-up trackingproductivity (documents
key resources
key activities
channels
email
telephone
chat
whatsapp
custom chat
skype
social networks
twitter
facebook
linkedin
web-site
webRTC
pop-up
video
skype
hangouts
requirements
need / want to purchase
ability to purchase
willing to purchase
authority
ex: children under 18 cant buy beers
partners
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
partner
key activities
key resources
supplier
key activities
key resources
activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
value propositions
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?
value
problems we solve
products
services
needs we satisfy
key activities
key resources
resources
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
distribution channels
key activities
key resources
revenue streams
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
key resources
key activities
cost structure
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
important costs
key resources
key activities
monetization
mobile
paid apps
paid apps
Selling an app for upfront cash in an app store like Google Play or Apple’s App Store crosses all developers’ minds at the beginning of the app monetization life cycle. The benefits of selling an app in an app store is the up-front cash you'd be receiving per download, minus the 30% app store fee. But there’s one problem. Paid apps, even at just $0.99, is a mental barrier that's fueling the decline of paid apps. In its place is the growing popularity of the freemium model. In fact 90% of apps in the app stores in 2013 are freemium apps, an increase from 84% of free apps in 2013.
0.99 app
2. $0.99 app – However if you’re convinced that the paid app route is your poison, there are a couple of extra strategies you can employ. The first option is selling a mobile app for a cheap price of just $0.99. Generating satisfactory revenue even for a one dollar app is an uphill battle since you’ll need a high volume of downloads.
niche premiums
. Niche, premium paid apps – If your app has a proprietary algorithm to help detect medical illnesses, or claims to help law students pass the bar exam, niche apps such as these might be worth selling at a premium.
alternative app stores
4. Alternative app stores – Google Play and Apple’s App Stores aren’t the only mobile app stores available to developers. These alternative Android app stores, and alternative Chinese app stores, are additional channels that might help you net more downloads.
in-app purchases
partnerships
subscriptions
display advertising
app promotion
app developemnt
sales and merchandising
selling app data & source code
mix & match
marketing
approach
mass
mass promotion to all buyers
product
two or more products with different specifications
target
identify one or more segments, and make taylor made products
