Marketing Mix

The marketing mix, also known as the 4Ps of marketing, is a framework used by businesses to develop and implement effective marketing strategies. It consists of four key elements: product, price, place, and promotion. The marketing mix elements are interconnected and need to be integrated to create a cohesive and effective marketing strategy. Businesses need to analyze customer needs, market conditions, and competition to make informed decisions about their product, pricing, distribution, and promotional strategies.

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