Promotion
Public relations and publicity
STEP 2: SWOT ANALYSIS
See pages 17-20 in Business Plan for full SWOT ANALYSIS
THREATS
FIRST-TO-MARKET COMPETITORS
STEP 1: BUSINESS MISSION & OBJECTIVES
Mission Statement:“To be the leading Integrated Brand Communication Consultants & Start-Up Solution Providers Worldwide”
Value Statement:“To be positioned as the first choice and as the one-stop solution for Start-Up Business”
Vision Statement: “To achieve ‘top of mind phenomenon” and add value in every interaction.
e-BGLOBAL MARKETING PLAN GRAPHICAL DISPLAY AUGUST 7 2015BY: ALEXON FERGUS
STEP 3: IDENTIFY OPPORTUNITIES
STEP 5: PERFORMANCE EVALUATION
MARKETING METRICS
CUSTOMER ACQUISITION COSTS
LIFETIME VALUE PER CUSTOMER
SALES FUNNEL STATS
SURVEY: "FIRST TIME EXPERIENCING e-BG?"
SURVEY: "HOW DID YOU HEAR ABOUT US?"
STEP 4: IMPLEMENT MARKETING MIX
MARKETING ANALYSIS & EVALUATION
BEST-CUSTOMER AVATAR (ULTIMATE TARGET MARKET) APPROACHED WITH LASER FOCUSED MARKETING
Considered as the 7 Ps by modern marketers including: All 4Ps plus People, Profit & Publishing (A more modern strategic approach which we will implement also)