Business Process
A business process is a collection of linked tasks that find their end in the delivery of a service or product to a client.
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Outline


Function
Style
Brand
Accessories
Access-To Services
Support
Quality
Assurance
Consistency
Service
Packaging

Strategy
RRP
Price-drop
Offers
Seasonally
Demographically
Time-sensitive
Price discrimination
Value Capture
Flexibility ratio
Demand/Supply

Distribution Channels
Office Space
Online Store
Telecom VIOP
Orders
Internet

Ads
Online/Offline Strategy
Personal Branding
Self-Publishing
Direct Mail
Marketing
Sales
Trade Shows/Events
Public relations and publicity
Sales/Marketing Budget


STRENGTHS
BESPOKE SERVICES
CUSTOMER FOCUSED
WEAKNESSES
OBSCURITY
NEW-TO-MARKET
OPPORTUNITIES
MARKET LEADERSHIP
SOLUTION PROVIDERS
THREATS
FIRST-TO-MARKET COMPETITORS
DISECONOMIES OF SCALE

Mission Statement:“To be the leading Integrated Brand Communication Consultants & Start-Up Solution Providers Worldwide”
Value Statement:“To be positioned as the first choice and as the one-stop solution for Start-Up Business”
Vision Statement: “To achieve ‘top of mind phenomenon” and add value in every interaction.





SEGMENTATION
SMEs
BRICK & MORTAR
INTERNET BUSINESSES
TARGETING
START-UPs
MBAs
ENTREPRENEURS
SOLOPRENEURS
POSITIONING
MARKET LEADER
FIRST CHOICE
TOP-OF-MIND

MARKETING METRICS
CUSTOMER ACQUISITION COSTS
LIFETIME VALUE PER CUSTOMER
ONLINE TRAFFIC DATA
GOOGLE ANALYTICS
GETRESPONSE ANALYTICS
SALES FUNNEL STATS
SURVEY: "FIRST TIME EXPERIENCING e-BG?"
SURVEY: "HOW DID YOU HEAR ABOUT US?"






