Authentic Leadership

Key Concepts
In The Truth About Leadership, James M.
Kouzes and Barry Z. Posner describe what
research has revealed about leadership and how
certain aspects of leadership endure over time.
They identify ten essential lessons that effective
leaders must learn.
1. Individuals make a difference.
2. Credibility is the foundation of leadership.
3. Values drive commitment.
4. Focusing on the future sets leaders apart
5. Leaders cannot do it alone.
6. Trust rules.
7. Challenge is the crucible for greatness.
8. Leaders either lead by example or they do
not lead at all.
9. The best leaders are the best learners.
10. Leadership is an affair of the heart.
First Law of Leadership: If you don’t believe in
the messenger, you won’t believe the message.”
Creating belief makes employees work harder
and feel happier; their work and happiness
affects customers and investors in turn.
Understanding the importance of credibility
leads to the “Second Law of Leadership: Do
What You Say You Will Do…”
Foundation of leadership
Ability to believe in our leaders,
Personally passionate and enthusiastic
Have knowledge and skills
Must be diligent in guarding credibility to take a
strong stand to challenge the status quo and to
point us in the new direction. BELIEF IN OUR
"If you dont belief in the messenger, you wont
believe in the message".
Loyalty, commitment energy and productivity
depends on a leaders credibility
Genetic Make up the Self you are born as
Self perception that defines your uniqueness
and individuality
Presence and wisdom
Culture, Heritage Beliefs
Core Values and Beliefs
Leadership is in the eyes of other people , it is
they who proclaim you as a leader
Leader Attributes:
1. Honest
Leaders honesty reflect our honesty
Tied to honesty and ethics
Tell the truth and live by clear ethical beliefs. Be
honest with yourself and others about what’s
important, and about their strengths and
2. Forward Thinking
Cant expect others to follow if you dont know
where you are heading.
Must have appoint of view  for organisation and
be able connected to others dreams
Provide followers with a futurefocused vision.
Understand the visions of others and help
connect those visions to create success for
3. Inspiring
Positive about the future
Communicate the vision make it meaningful
Share energy and excitement, and motivate
your troops.
4. Competent
Active participant
Industry experience and knowledge
Attract trust by getting things done and
inspiring confidence in others.
Individuals of strong character and solid
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