SEO Action Plan Template

SEO Action Plan Template
Social, PR, Link Building
Who to engage?
Influencers?
Advocates?
Where to engage?
Social media
Forums
Industry press
How to get noticed?
What makes you unique?
See what works for others
What is getting coverage?
Existing initiatives needing attention?
Started by others perhaps
Not SEO considered
Needs retrofitting
Diagnostics
At start of month
Error checking
Blocking robots?
404 pages?
Metrics & Measurement
Once a week at least
Key Info
Visit from google
Pages receiving traffic
Keywords sending traffic
Compare to previous
Rankings
Your own
Comparable sites
Keep tabs on link growth
Standardise reports
Keyword & content opportunities
What related terms
What search volumes
What terms to rank for?
What content can you create?
Landing pages
White papers
Blog posts
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